Tag Archives: target market

Marketing 101 – The Marketing Mix

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Marketing is a concept that’s often misunderstood. Many business owners use the word loosely, thinking it simply means promoting. While promotion is essential to the marketing mix, it is not the only element. To be successful, a business needs to market: The right product to The right people at The right price in The right […]

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Define Your Target Market

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  When you ask the question: what’s your target market or who is your ideal customer? It’s not uncommon to hear: Everyone, because we “do not want to exclude anyone.” As small business owners, we don’t want to turn anyone away … We have bills to pay. But whether you are marketing online or offline […]

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