First Quarter Marketing Assessment

Assessing your First Quarter Marketing efforts helps identify positive (or negative) trends and gives you the opportunity to adjust your marketing plan early to ensure a successful year.

First Quarter Marketing Assessment | MyMarketor

First Quarter Marketing Assessment

Your marketing success is reflected in your sales.

How was business this past quarter?

1Q Sales 2015: $                      1Q Sales Goal: $                                    1Q Sales 2016: $

Did you meet your YTD sales goals?

  • If so, congratulations!  You are on the right track. Assessing your 1Q marketing will help you refine your strategies.
  • If not, what do you have to do differently to change the outcome for the year?
  • Do you need to revise your sales goals for the year?

 

What changes had an impact on your business in 1Q?

  • Weather
  • New competition
  • Government regulations (local, state and federal)
  • Local economy
  • New business partners, suppliers, employees
  • Implemented new marketing tactic(s)
  • Other

 

Your customers

  • Who were your target customers in 1Q?  (Most businesses have several targeted/ideal customers with different problems and needs.)
  • What marketing tactics did you use to reach them? Ads, direct mail, social media, PR, etc.
  • How successful were you in targeting them?
  • How did you meet or exceed their needs, wants and expectations?
  • What services do clients want that you could, but do not currently, offer?
  • Did your ideal customer(s) change or are they different in any way?
  • Do you have client testimonials? How do you capture them?

 

Are your marketing tactics delivering the results that you want?

Social Media

  • What social media networks did you use as part of your marketing?

□Facebook     □Twitter     □ LinkedIn     □ Pinterest     □ Instagram     □ Google+     □YouTube     □SlideShare    □Other:

  • Who was in charge of posting content?
  • Do you regularly update your social media networks with fresh content?
  • Did you use a content calendar?
  • What types of posts (text, photo, video, etc.) did you use?
  • Did you gain more followers/subscribers/users?
  • Did that result fit your goal(s) for that channel?

Related Post: Spring Clean your Social Media Marketing

 

Email

  • Are you using email marketing to keep in touch with your customers?
  • How many contacts do you have in your database?
  • How often are you in touch with them?
  • Have you implemented analysis to determine who bounces/unsubscribes?

 

Networking and Trade Shows

  • What meaningful connections did you make?
  • Did those translate into new business for you?
  • Did you connect others in good will?

 

Website

  • How is your search optimization doing? Are you keeping up with the changes?
  • Do you have a blog and do you post relevant content consistently?

Related Post: What is SEO

Related Post: What Are The Benefits Of Blogging For A Small Business?

 

What other form of marketing did you use?

□Direct mail (ex: postcards, sales letters)   □Newspaper ads   □Groupon/daily deal    □Paid search ads  □F/B ads   □Twitter ads   □Other:

 

What has been your most successful marketing effort to date?  

□Social media   □Email  □Networking   □Direct mail   □Newspaper ads   □Groupon/daily deal   □Paid search ads  □F/B ads   □Twitter ads   □Other:

What was your least successful marketing effort to date?  

□Social media   □Email  □Networking   □Direct mail   □Newspaper ads   □Groupon/daily deal   □Paid search ads  □F/B ads   □Twitter ads   □Other:

 

Pricing

Based on customer demand and competition, is it time to change your prices?  How will this affect your sales, profit and quality?

 

Marketing Budget

Is your marketing budget on track or do you need to revise it?

Related Post: Marketing Budget

 

Now put your findings to work with an action plan:

  • What marketing tactics need to be eliminated?
  • What was your most significant discovery?
  • What opportunities have you overlooked?
  • What needs to be added to your marketing plan?  List at least 3 strategies to put into operation.
  • What marketing strategy will help you reach your ideal customers?

 

Marketing is the one area of a business that is dedicated to generating new sales and revenue. Marketing helps your business connect with potential customers. Without it, your business may offer the best products or services in your industry, but none of your potential customers would know about it.

If you don’t have the time to do it all yourself, contact us.  We are ready to help you realize your vision.

Happy Marketing!

The First Quarter Marketing Assessment post was updated on March 17, 2016.

Post Tagged with ,