Marketing Ideas For May

It’s time to start brainstorming your marketing ideas for May.

Content Marketing Tips:

When using those ideas, remember to think first about how your content is going to help or entertain your audience. Choose ideas relevant to your business products or services.

You can write about the holiday itself or offer:

  • Suggestions, ideas and tips related to celebrating the holiday,
  • An appropriate holiday greeting,
  • Discounts or promotions, hold contests, and start conversations.

TIP: Be sure to update your email signature with your monthly promotions.

Content Marketing Ideas for May


Here are five marketing ideas for May to help you promote your business:

National Small Business Week – April 30-May 6, 2017

Use this week as a networking opportunity by attending National Small Business Week events in your town. If there aren’t any events, get together with other small business owners and create your own.

Consider writing a blog post telling your small business story.


Cinco de Mayo – May 5

Cinco de Mayo gives you a chance to be creative and have fun promoting your business. The holiday is primarily celebrated in the US as a way to honor Mexican-American culture. But it’s not just a fun restaurant or bar promotion …

Cinco de Mayo was the victory of Mexico over France at the Battle of Puebla on May 5, 1862. It’s significant because the French forces were much larger and stronger than the Mexican forces. So Cinco de Mayo is a true story about rising against all odds … the triumph of the underdog.

Consider writing a blog post telling your small business story.

  • Why did you start business?
  • The problems you had to overcome to get where you are today.
  • How a small business like yours is fighting back against bigger, more prestigious companies, and succeeding just like Mexico did on Cinco de Mayo.

Restaurants and bars can use this holiday to:

  • Offer a “Cinco de Drinko” @ $5.
  • Hold a Best Guacamole or Salsa Competition.
  • Have a contest such as:  “Guess How Many Pieces of Candies Are in the Piñata”.
  • Post recipes, pictures people celebrating #CincoDeMayo at your establishment on social media.

If you are on Pinterest, create a Cinco de Mayo board with decorating, entertaining, and recipes ideas.

Whatever you do, you should let your fans know that you are doing something special for Cinco de Mayo and start promoting the holiday on social media now.


Mother’s Day – May 14

Americans have been celebrating Mother’s Day on the second Sunday in May since President Woodrow Wilson proclaimed it a national holiday in 1914.

Almost everyone will be looking for gift ideas before May 14th; most don’t purchase those gifts until the week before. So it’s important to intensify your campaign as the holiday approaches.

Here are some marketing ideas to make this Mother’s Day the best ever.

Flower shops can show some love for the moms in their local area with special flower bouquets, while spas can offer  discounts or promotional packages for Mother’s Day.

If you own a gift shop, offer helpful suggestions: “The 2017 Mother’s Day Gift Guide” or “Mother’s Day gift ideas that won’t break your budget”.

Restaurants and caterers can promote Mother’s Day brunches or afternoon teas.

Send your promotion via email to remind your customers that you got them covered for Mother’s Day.

Social media plays an important role in Mother’s Day marketing

Consider using Pinterest for the holiday. Build a board featuring Mother’s Day gift items, entertaining ideas, etc. Not all pins need to be from your business. Invite your followers to participate as well.

On Twitter and Instagram use a trending hashtag such #MothersDay or create your own to start a conversation.

Not a gift store, spa or caterer, but you still want to celebrate that special day; why not make philanthropy part of your Mother’s day celebration? There are a number of organizations that would love to have some help this Mother’s Day. Let your customers or clients know that you’ll be helping your favorite organization, they might join you to do a little good in the world.


Memorial Day – May 29

Memorial Day remembers Americans who have died in the service of the U.S. armed forces.

  • Consider something as simple as posting pictures of flags and soldiers on your social media platforms.
  • Offer schedule of local Memorial Day events.
  • Offer a special Memorial Day promotion.
  • Support the troop by offering discounts to Veterans and active service members.

Memorial Day also marks the unofficial start of summer and many people have picnics and family gathering during the long weekend.

Post your red, white and blue recipes on Pinterest. Engage with your customers on social media by using #MemorialDay or your own holiday hashtag.


Here’s a list of holidays for May.

Celebrating these theme days is a very simple way to spice up your marketing.

May 1 – May Day. Celebrates spring and can be a good time to focus on spring activities.

May 6 – National Nurses Day. National Teacher’s Day. Focuses on teacher appreciation.

May 6 – National Tourist Appreciation Day.

May 9 – National Teacher’s Day. Focuses on teacher appreciation.

May 16 – Wear Purple for Peace Day.

May 20 – Armed Forces Day. First celebrated in 1950, this holiday honors the United States military.

May 25 – National Wine Day (Like we need an excuse.)

So there they are our marketing ideas for May to help you promote your business. Make sure to check back each month for more content ideas to help your small business shine online. Join our mailing list.

Finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority. MyMarketor provides an affordable and flexible outsourced marketing solution to help you GET IT DONE! Contact us now for a free consultation!

Post updated April 25, 2017