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Marketing 101 – The Marketing Mix

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Marketing is a concept that’s often misunderstood. Many business owners use the word loosely, thinking it simply means promoting. While promotion is essential to the marketing mix, it is not the only element. To be successful, a business needs to market: The right product to The right people at The right price in The right […]

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Smart Ways to Combine Content Marketing with SEO

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The infographic below: Smart Ways to Combine Content Marketing with SEO, created by Blogmost , reveals the best resources for building high quality backlinks; it also lists good websites to link to and mentions great tools to optimize your content. It’s a great reference tool to help you plan your content strategy. Don’t miss their useful tips for […]

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Benefits of Outsourcing Your Marketing Activities

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As a small business owner finding time for regular and consistent marketing can be difficult. There is always other “business stuff” that takes priority. Outsourcing your marketing activities allows you the time and energy to focus what you do best … running your business. What’s Holding You Back In Your Marketing? Don’t have the time? […]

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How to Deliver Great Customer Service

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Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]

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Are You Using Hashtags As Part Of Your Social Media Marketing?

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Once upon a time, # was just a very useful little symbol found on T-shirts and mugs to let you know who was number one. It was also used in automated telephone system: “push the pound button to continue.” These days the # symbol is being used everywhere – online, offline, even had skits on […]

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How to Create Perfect Posts On Social Platforms [infographic]

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Designed by My Clever Agency, this infographic shows how to create effective posts with higher engagement rates on the most popular social platforms: Blog, YouTube, Tumblr, Vine, Google+, Pinterest, Facebook, Twitter, and Instagram. Did you know that: • You should keep your blog posts to between 500-800 words. • Images with no human faces get […]

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Business Networking

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Sometimes there is no better way to promote your business than the old-school method of face-to-face networking.   Networking is not just showing up to events, it’s talking to and connecting with people, sharing experiences and building relationships. Seven Tips To Help You Maximize Your Networking 1| Change Your Mindset Don’t go to a networking event […]

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First Quarter Marketing Assessment

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Assessing your First Quarter Marketing efforts helps identify positive (or negative) trends and gives you the opportunity to adjust your marketing plan early to ensure a successful year. First Quarter Marketing Assessment Your marketing success is reflected in your sales. How was business this past quarter? 1Q Sales 2015: $                      1Q Sales Goal: $                                    1Q Sales 2016: $ Did […]

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Is Your Marketing Working?

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Are you measuring and analyzing your marketing efforts to determine if your tactics are delivering the results that you want? Knowing what’s working and what’s not, will help you refine your marketing strategy and reach your desired goal. So, is your marketing working? A simple way to track your marketing efforts offline is to ask your […]

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14 Ideas for Small Business Marketing on a Shoestring Budget

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Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.)  Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]

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