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Marketing Tip: Give It Away!

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A few days ago, I came back from a trip to Costco with some food items that were not originally on my list. Why? Because I had the opportunity to taste those products. Food samples are an easy and inexpensive way to give potential customers a chance to taste the food and be more comfortable purchasing it.   Can […]

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5 Social Media Mistakes

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Social Media can be an effective marketing tactic for a small business to connect with their customers and potential customers. But in the rush of opening one or several social media accounts and start posting, mistakes are made. Here Are Five Social Media Mistakes To Avoid 1| Starting Without a Plan Don’t just jump on the […]

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10 Ways to Generate Positive Word Of Mouth

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In the 1950’s Bill Bernbach, founder of DDB Worldwide, said:  “Word of mouth is the best medium of all.”  Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]

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5 Marketing Mistakes Small Businesses Make

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Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]

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How To Choose The Most Effective Social Media Platform For Your Business

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Many small business owners have accounts with the major social media platforms but do not see the results they were expecting; usually because they  are not engaging their customers and/or potential customers in their preferred platform(s). So, how do you choose the most effective social media platform for your business? No matter what your business sells, […]

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How to Get Your Blog Post Shared 1,000 Times [infographic]

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A few months ago, I wrote a post about the benefits of blogging for your small business; but creating an awesome blog post is just half of the battle … how do you get more traffic and visitors to new blog posts? or how do you get your blog post shared? Here’s an infographic with tips and […]

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5 Simple Rules of Marketing for Small Business Owners

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When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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A Guide to Consumers’ Relationship with Pinterest [Infographic]

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Pinterest is a fun and creative social media platform with a huge fan base pinning everything from food to fashion to inspirational quotes. Alight has created an infographic discussing the rise in interest and use of the social media platform. Key facts: • While other social media sites like Facebook reporting declines in usage, Pinterest […]

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Pricing Your Small Business Products or Services

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Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]

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