So why did you suddenly become so unpopular?
Let me reassure you, it’s not your fault (or your social media manager’s fault). Facebook is cleaning house.
In early March 2015 Facebook announced that it wants to “make Page Likes more meaningful”. In order to insure that data on Facebook is consistent and up-to-date, inactive Facebook accounts are being removed. So, if a deactivated account has previously liked your Page then you’ll lose this Like, and your Like count will be reduced accordingly.
It’s impossible to say how many Likes will drop from your page since this will vary from business to business. But if you bought a bunch of Page Likes in the past, you’ll probably see a more dramatic drop compare to a page that was grown organically.
Adjust your Facebook Marketing Strategy
Sure, it’s good for the ego to see thousands of Likes, but as a small business owner spending valuable marketing time and money chasing Likes may not be the best use of your resources. Here are a few tips to improve your Facebook marketing strategy:
- Create content that provides value to your target audience so they can share and engage. The more your fans engage, the more they will see your content. Likes are good but comments and shares are better.
- Be social, engage with your audience. Reply to comments and posts; let your fans know that there is a real person who cares about what they have to say.
- Facebook video is exploding, after all 2015 has been called “The Year of Video Marketing”. Become a video director and provide content that your customers are looking for.
- Facebook is switching from a free social distribution channel to a targeted advertising platform. Use Facebook insights to target your ads strategically.
- An important fact to remember about your web site, blog and email list is that you own and control those online platforms. Use your Facebook ad campaigns to bring traffic to channels you control.
Facebook is as important as ever in your overall marketing strategy and can generate traffic for your website but changes are inevitable; adjust your strategy as needed.
Do you have any questions about Facebook? Are you facing any Facebook challenges? Contact us.