You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business.
As a small business owner you are the Promoter-in-Chief for your company and have to always be ready to promote it. There are many tools available to do so: advertising, direct mail, social media marketing, to name a few.
In this post, we will focus on creating opportunities to promote your company as you go about your daily business.
Five A.B.P. (Always Be Promoting) Ideas
1| Wear Your Logo
If appropriate for your industry, wear your logo every day and everywhere. Logo’d clothing ranges from caps to dress shirts. Wearing your logo is an invitation to start a conversation about what you do.
2| Craft Your Elevator Pitch or Conversation Starter
Be prepared to give a 30 second answer to “What do you do?” that outlines who you are, what makes you unique, and the benefits and solutions you provide.
Half a minute, that’s all the time you have to grab someone’s attention. Once you created your elevator pitch … practice, practice, practice so that your delivery is perfect.
3| Always Have Your Business Cards Handy
In the age of smartphones and social media, there are discussions on whether or not business cards are necessary. My take on it, a professional business card still has its place in business.
A business card tells prospective customers you are a professional who takes your business seriously. Don’t be shy about handing out those cards.
Give the people you meet several business cards so they can hand them out to colleagues without giving away the only card they have.
4| Be an Information Resource
If you are running your own business, you are an expert in your field. Have a brochure or a simple flyer with tips and/or advice related to your business expertise.
You can give them on the spot or send them by mail or email as a follow up. Ask for permission to add those potential customers to your mailing list to receive for more tips.
5| Put Your Logo on Your Vehicle
Use a car-wrap or magnetic signs on your vehicle and don’t forget to put contact information on the back of your vehicle. People will more likely write (or take a picture of) your phone number and contact information at a stop sign.
Read this post for more cost effective ways to promote your business.
As the Promoter-In-Chief, it is important for a small business owner to create opportunities to get noticed and always be prepared to take advantage of those opportunities.
Remember your A.B.P.’s – Always Be Promoting!
Finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority.
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