Tag Archives: target customers

Online Marketing Terms You Should Know

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Sometimes, it can be difficult to understand online marketing terms with all our SEOs, CTAs, ALTs and cookies (we don’t mean the ones you eat of course). Because, like any other industry Online Marketing has a language of its own.   So Here Is A List Of The Most Common Online Marketing Terms A/B Testing          […]

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Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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5 Marketing Mistakes Small Businesses Make

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Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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Plan the work, work the plan

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Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions. Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan. Set your objectives  For example, do you want to: Improve […]

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