Why is my Facebook page suddenly losing Likes?
Did you check your Facebook page and notice a decrease in your number of Likes? Yes? Ouch! So why did you suddenly become so unpopular? Let me reassure you, it’s not your fault (or your social media manager’s fault). Facebook is cleaning house. In early March 2015 Facebook announced that it wants to “make Page Likes […]
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Carmen - Posted in Social Media
Mar, 26, 2015
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Content Marketing for Small Businesses
Why is content marketing so important for a small business? Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy. What […]
- Posted by Carmen
- Posted in Content Marketing
- Jan, 23, 2015
- Comments Off on Content Marketing for Small Businesses
10 Ways to Generate Positive Word Of Mouth
In the 1950’s Bill Bernbach, founder of DDB Worldwide, said: “Word of mouth is the best medium of all.” Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]
- Posted by Carmen
- Posted in Marketing 101, Small Business
- Sep, 18, 2014
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Pricing Your Small Business Products or Services
Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]
Read More- Posted by Carmen
- Posted in Marketing 101
- Jun, 06, 2014
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How to Deliver Great Customer Service
Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]
Read More- Posted by Carmen
- Posted in Marketing 101, Small Business
- May, 09, 2014
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Are You Using Hashtags As Part Of Your Social Media Marketing?
Once upon a time, # was just a very useful little symbol found on T-shirts and mugs to let you know who was number one. It was also used in automated telephone system: “push the pound button to continue.” These days the # symbol is being used everywhere – online, offline, even had skits on […]
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- Posted in Social Media
- May, 02, 2014
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14 Ideas for Small Business Marketing on a Shoestring Budget
Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.) Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]
Read More- Posted by Carmen
- Posted in Marketing Tips, Small Business
- Mar, 21, 2014
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Successful Marketing Requires Consistency
Stay Consistent and Get Noticed As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner. Don’t neglect your marketing efforts because successful marketing requires consistency. If you have been following this blog for a while you: Defined your target market. Developed […]
Read More- Posted by Carmen
- Posted in Marketing Tips
- Mar, 14, 2014
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10 Steps to a Successful Social Media Strategy
Like it or not, social media is here to stay and as small business owners, it’s important to realize that Businesses don’t have a choice of whether or not to do social media, their choice is how well they do it. Erik Qualman, “Socialnomico” Social media is another marketing tool that you can use to […]
Read More- Posted by Carmen
- Posted in Social Media
- Feb, 21, 2014
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Back to Basics :: Marketing Goals, Objectives, Strategies and Tactics
Don’t you wish that you had a magic formula for marketing your small business? So do I … I have not found it yet but what I found is a successful marketing formula that you can use in your small business. Goals Goals provide direction. They are longer term and not necessarily measurable or […]
Read More- Posted by Carmen
- Posted in Marketing 101
- Nov, 16, 2013
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