Tag Archives: Strategies

Holiday Marketing Strategy

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The all-important holiday season is about to start for retailers and consumer service businesses. If you are a regular Marketor Newsletter subscriber, you started working on your holiday marketing strategy since July: Gathered the notes that you made last holiday season on what needed to be improved. Reviewed last year business. Set your goals for […]

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Why is my Facebook page suddenly losing Likes?

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Did you check your Facebook page and notice a decrease in your number of Likes? Yes? Ouch! So why did you suddenly become so unpopular? Let me reassure you, it’s not your fault (or your social media manager’s fault). Facebook is cleaning house. In early March 2015 Facebook announced that it wants to “make Page Likes […]

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Content Marketing for Small Businesses

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Why is content marketing so important for a small business? Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy. What […]

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10 Ways to Generate Positive Word Of Mouth

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In the 1950’s Bill Bernbach, founder of DDB Worldwide, said:  “Word of mouth is the best medium of all.”  Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]

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Pricing Your Small Business Products or Services

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Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]

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How to Deliver Great Customer Service

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Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]

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Are You Using Hashtags As Part Of Your Social Media Marketing?

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Once upon a time, # was just a very useful little symbol found on T-shirts and mugs to let you know who was number one. It was also used in automated telephone system: “push the pound button to continue.” These days the # symbol is being used everywhere – online, offline, even had skits on […]

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14 Ideas for Small Business Marketing on a Shoestring Budget

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Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.)  Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]

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Successful Marketing Requires Consistency

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Stay Consistent and Get Noticed As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner. Don’t neglect your marketing efforts because successful marketing requires consistency. If you have been following this blog for a while you: Defined your target market. Developed […]

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10 Steps to a Successful Social Media Strategy

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Like it or not, social media is here to stay and as small business owners, it’s important to realize that Businesses don’t have a choice of whether or not to do social media, their choice is how well they do it. Erik Qualman, “Socialnomico” Social media is another marketing tool that you can use to […]

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