Tag Archives: marketing plan

End of Year Marketing Check List

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It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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Pricing Your Small Business Products or Services

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Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]

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Marketing 101 – The Marketing Mix

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Marketing is a concept that’s often misunderstood. Many business owners use the word loosely, thinking it simply means promoting. While promotion is essential to the marketing mix, it is not the only element. To be successful, a business needs to market: The right product to The right people at The right price in The right […]

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First Quarter Marketing Assessment

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Assessing your First Quarter Marketing efforts helps identify positive (or negative) trends and gives you the opportunity to adjust your marketing plan early to ensure a successful year. First Quarter Marketing Assessment Your marketing success is reflected in your sales. How was business this past quarter? 1Q Sales 2015: $                      1Q Sales Goal: $                                    1Q Sales 2016: $ Did […]

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Is Your Marketing Working?

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Are you measuring and analyzing your marketing efforts to determine if your tactics are delivering the results that you want? Knowing what’s working and what’s not, will help you refine your marketing strategy and reach your desired goal. So, is your marketing working? A simple way to track your marketing efforts offline is to ask your […]

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14 Ideas for Small Business Marketing on a Shoestring Budget

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Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.)  Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]

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Successful Marketing Requires Consistency

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Stay Consistent and Get Noticed As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner. Don’t neglect your marketing efforts because successful marketing requires consistency. If you have been following this blog for a while you: Defined your target market. Developed […]

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Planning and Managing a Social Media Crisis [Infographic]

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In our last post, 10 Steps to a Successful Social Media Strategy, we talked about some of the benefits of establishing a social media presence: strong word of mouth marketing, nurture customers relationships, boost web traffic and sales, build brand loyalty. In this post, I wanted to address a subject that many small business owners […]

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Marketing Budget

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Marketing Budget Time! So far, you: Outlined your marketing goals and objectives Developed your strategies and tactics Looked back at this year’s marketing activities and evaluated the results And put your findings to work with an action plan. Now it’s time to set your marketing budget. Why do you need a marketing budget? Without a […]

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