End of Year Marketing Check List
It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]
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Carmen - Posted in Marketing 101
Nov, 21, 2014
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5 Marketing Mistakes Small Businesses Make
Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]
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- Posted in Marketing 101
- Aug, 21, 2014
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Marketing Budget
Marketing Budget Time! So far, you: Outlined your marketing goals and objectives Developed your strategies and tactics Looked back at this year’s marketing activities and evaluated the results And put your findings to work with an action plan. Now it’s time to set your marketing budget. Why do you need a marketing budget? Without a […]
- Posted by Carmen
- Posted in Marketing 101
- Dec, 06, 2013
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Plan the work, work the plan
Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions. Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan. Set your objectives For example, do you want to: Improve […]
Read More- Posted by Carmen
- Posted in Marketing 101
- Aug, 16, 2013
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