Tag Archives: ideal customer

Six Essential Small Business Marketing Questions

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It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions.   Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]

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End of Year Marketing Check List

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It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]

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Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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5 Simple Rules of Marketing for Small Business Owners

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When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]

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10 Steps to a Successful Social Media Strategy

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Like it or not, social media is here to stay and as small business owners, it’s important to realize that Businesses don’t have a choice of whether or not to do social media, their choice is how well they do it. Erik Qualman, “Socialnomico” Social media is another marketing tool that you can use to […]

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Define Your Target Market

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  When you ask the question: what’s your target market or who is your ideal customer? It’s not uncommon to hear: Everyone, because we “do not want to exclude anyone.” As small business owners, we don’t want to turn anyone away … We have bills to pay. But whether you are marketing online or offline […]

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