Six Essential Small Business Marketing Questions
It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions. Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]
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Carmen - Posted in Marketing 101, Small Business
Feb, 11, 2016
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10 Ways to Generate Positive Word Of Mouth
In the 1950’s Bill Bernbach, founder of DDB Worldwide, said: “Word of mouth is the best medium of all.” Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]
- Posted by Carmen
- Posted in Marketing 101, Small Business
- Sep, 18, 2014
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5 Simple Rules of Marketing for Small Business Owners
When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]
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- Posted in Marketing 101
- Jul, 04, 2014
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Pricing Your Small Business Products or Services
Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]
Read More- Posted by Carmen
- Posted in Marketing 101
- Jun, 06, 2014
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How to Deliver Great Customer Service
Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]
Read More- Posted by Carmen
- Posted in Marketing 101, Small Business
- May, 09, 2014
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The Power of a Thank You
Last week, I placed an order for pick up at a restaurant known for their seafood soup and highly recommended by a friend. When I walked in, I was graciously greeted and my order was ready for pick up as promised. As I was leaving, the waitress told me: “Thank You for coming, enjoy your […]
- Posted by Carmen
- Posted in Marketing 101, Marketing Tips, Small Business
- Oct, 13, 2013
- Comments Off on The Power of a Thank You
