Tag Archives: competition

Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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Pricing Your Small Business Products or Services

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Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]

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10 Steps to a Successful Social Media Strategy

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Like it or not, social media is here to stay and as small business owners, it’s important to realize that Businesses don’t have a choice of whether or not to do social media, their choice is how well they do it. Erik Qualman, “Socialnomico” Social media is another marketing tool that you can use to […]

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Who are your competitors?

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Before starting a business or introducing a new product or service, it’s important to know who your competitors are. Small business owners often neglect to do so because they feel that they are too small to worry about it. It will take too much time, or their products or services are so unique that they […]

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