Tag Archives: branding

Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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Successful Marketing Requires Consistency

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Stay Consistent and Get Noticed As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner. Don’t neglect your marketing efforts because successful marketing requires consistency. If you have been following this blog for a while you: Defined your target market. Developed […]

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Your Business, Your Story, Your Brand

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No matter how small it is, every business has a brand. The question is whether the brand is created intentionally or by accident. If you don’t define your brand, other people will.   Branding is more than your logo, tagline or slogan, your brand is your promise of specific benefits, quality and value to your […]

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