Stay Consistent and Get Noticed
As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner.
Don’t neglect your marketing efforts because successful marketing requires consistency.
If you have been following this blog for a while you:
- Defined your target market.
- Developed your marketing strategy or your set of marketing strategies.
- Even downloaded our marketing calendar.
You identified your marketing tactics and implemented your marketing strategy. But after a few tweets, posts or coupon deals you got discouraged because there is no immediate results. OR, business picked up, you got busy and marketing was put on the back burner.
Marketing is centered on having meaningful business relationships with your customers. This does not happen overnight.
Everyday customers are bombarded with marketing messages and can only remember so much. So, frequent reminders that your business exists are necessary to become top of mind when the need arise for your products or services.
Small business owners have many marketing tools available. From traditional tools such as direct mail, brochures or sponsored events to online tools such as company website, social media, email or blogging. But,
It’s not buying one ad, sending one email or post one time that will give you the long term results you are looking for. It’s creating a consistent message with the right frequency for your audience.
What’s The Best Strategy To Stay Consistent?
There is no one size fits all marketing. Only you know your customers and business. It’s best to:
1| Commit to a plan that makes sense for your company taking in consideration your target audience, staff, time and budget.
2|Schedule time for marketing every day, establish a routine and stick with it.
You might choose to send a monthly newsletter. Post daily to your Facebook fan page and/or use Facebook Ads because that’s where your customers and target audience are online.
Or, your strategy could be to participate in community events. Be active on Instagram and Pinterest and/or blog twice a week.
Whatever tactics you choose to use, the key to being remembered by your customers and target audience is consistency.
Branding Consistency Matters
Branding (such as logo, graphics, colors, messaging, tone, etc.) helps your target audience recognizes and trusts you.
It’s important that your message remains consistent across all medias.
Assess Your Results
Keep in mind that it takes five to nine repetitions of your message for your potential customers to start paying attention – and that’s for traditional media!
Online media might require anywhere from seven to fifteen exposures – and sometimes more.
Find out what is working and what is not, and make improvements. As you refine your strategies and tactics you will develop your own successful marketing formula.
Marketing Consistency + Great Products or Services = Success!
As a small business owner finding time for regular and consistent marketing can be difficult. Contact MyMarketor and partner with us to develop a plan that’s right for you. We can even help you with implementation and staying on track with your plan.