Facebook provides a great platform for small businesses interested in building a community of loyal customers. But, what to post on Facebook?
In order be successful with Facebook and get more reactions, comments and shares you need to post consistently.
What to post on your Facebook business page to keep your followers engaged and excited
People like your page because they want to know more about your company, so posting about your products and services is a great start but it should not stop there.
Think of Facebook as a conversation at a party … you are not just going to talk about yourself all night. So don’t post about your business all the time. After all, Facebook is a SOCIAL media.
Your posts should encourage your followers to start a conversation with you, “react” and share your content. When they do share or use Facebook reactions, you are seen by your followers’ followers and are expanding your audience.
The rule of thumb for posting on Facebook is as follow:
- 30% of your posts should be content that link back to your website or blog, and
- 70% value-added content that your customers and target audience would find useful or interesting.
Facebook status update can be:
- Text or
Here are some Facebook status ideas
Did you know that 83% percent of human learning is visual?
It’s easier for most people to process information based on what they see rather than what they read.
- Use images of your products or people using your products.
- Create an image with quotes related to your industry using http://recite.com/. You can also use platforms like Canva or PicMonkey to create custom images (don’t forget to put you logo on those images).
- Create an image with tips.
- Add some funny pictures in the mix (make sure you give credit where credit is due.)
- Post images of your business and employees.
Facebook has focused on video and it’s hot!
Facebook announced that it is “making a small update to News Feed so that Facebook Live Videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.” Read more >>
Take advantage of Facebook Live. A live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
So, use your smartphone and video camera to show off your business, your products, customers, and employees.
Ask questions such as:
- Facebook or Instagram?
- Mac or PC?
- Heels or Flats?
Engage your audience using fill-in-the-blank posts such as:
- Today, I will _____ without fear.
- The best show on TV right now is ______.
- If I had to give up chocolate or wine, I would give up ________.
Use testimonials from your customers.
People love quotes. Find quotes related to your industry such as the one below by Chili’s Grill & Bar.
Share links to your blog posts, landing pages or promotions. Remember, one of the goals of having a Facebook presence is to direct traffic to your website.
Share interesting articles posted by vendors, partners, experts in your industry, industry news sources, and other businesses that your audience will find interesting and/or useful.
Timing is important
Not only is it important to post, but you also need to post during optimal times. What is the best time to post on Facebook?
There is data and research on the best times to post on Facebook but I found that it really depends on your business, industry, region and audience.
Use your Facebook Insights to determine the best times and days for engaging your audience.
If you are just starting with Facebook, this HubSpot article gives you the best times to post on Facebook:
- 3:00 p.m. on Wednesdays.
- 12:00–1:00 p.m. on Saturdays and Sundays.
- And 1:00–4:00 p.m. on Thursdays and Fridays.
How often should you post on Facebook?
Post once a day. You can skip a weekday or two but not weekends since Facebook users tend to be more active evenings and weekends.
You can schedule your posts in advance directly from your Facebook page. No need to worry about not being available at 3:00 p.m. on Wednesdays.
Cross-promote your posts
Cross-promote your posts on your Facebook personal profile and other social platforms for higher engagement.
Expect to pay-to-play
If you are not promoting you won’t be seen. Consider setting up a Facebook marketing budget to create ad campaigns that target your selected audience.
Don’t ignore your fans
“Like” or reply to EVERY comment. It’s a great way to build a relationship with your fans.
Those are just a few Facebook status ideas to get you going. Every business is different and what works for one company might not work for your business.
Think about what would convince your target audience to “Like” your page.
What information can you provide that is so interesting that they will look forward to your posts when they log in to Facebook?
Create a Facebook posting schedule a week in advance to give yourself time to create images if needed.
Experiment with your publishing time.
Try different status updates – text, images, videos and links – and find the right combination that will get reactions, comments, and shares.
Have fun with Facebook. Be social … and watch your Facebook page grow.
Do you need help growing your Facebook business page? We are here to HELP YOU GET IT DONE. CONTACT US for a free consultation.