Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions.
Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan.
For example, do you want to:
- Improve product awareness
- Increase sales
- Create brand awareness
Define your target customers
Marketing without targeting your most likely customers leads to wasting a vast majority of your marketing budget on consumers who will never become your customers. You want to know who your customers are:
- How old
- What gender
- What socio-economic group they fall into
- Their buying habits: what, how, when, how often
- and much more
Related Post: Define Your Target Market
How do you want to reach your prospects?
- Traditional Marketing: print, broadcast, direct mail, PR
- Online Marketing: website, blog, social media
Identify your competition
and find out what they are doing.
Related Post: Who are your competitors?
Set a marketing budget
based on a % of the previous twelve months’ sales. To set a marketing budget, take into account: the industry you’re in, the size of your business, and its growth stage.
Related Post: Marketing Budget
Once you have your plan in place, reevaluate it every three to six months to find out what works and does not work.
Marketing is the one area of a business that is dedicated to generating new sales and revenue. Marketing helps your business connect with potential customers. Without it, your business may offer the best products or services in your industry, but none of your potential customers would know about it.
If you don’t have the time to do it all yourself, contact us. We are ready to help you realize your vision.