Plan the work, work the plan

Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions.

PLAN THE WORK

Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan.

Set your objectives 

For example, do you want to:

  • Improve product awareness
  • Increase sales
  • Create brand awareness

 

Define your target customers

Marketing without targeting your most likely customers leads to wasting a vast majority of your marketing budget on consumers who will never become your customers. You want to know who your customers are:

  • How old
  • What gender
  • What socio-economic group they fall into
  • Their buying habits: what, how, when, how often
  • and much more

Related Post: Define Your Target Market  

 

How do you want to reach your prospects?

  • Traditional Marketing: print, broadcast, direct mail, PR
  • Online Marketing: website, blog, social media

 

Identify your competition

and find out what they are doing.

Related Post: Who are your competitors?

 

Set a marketing budget 

based on a % of the previous twelve months’ sales. To set a marketing budget, take into account: the industry you’re in, the size of your business, and its growth stage.

Related Post: Marketing Budget

Once you have your plan in place, reevaluate it every three to six months to find out what works and does not work.

Marketing is the one area of a business that is dedicated to generating new sales and revenue. Marketing helps your business connect with potential customers. Without it, your business may offer the best products or services in your industry, but none of your potential customers would know about it. 


If you don’t have the time to do it all yourself, contact us.  We are ready to help you realize your vision.