Marketing Ideas for September 2017. From Labor Day to Grandparents Day, September offers many marketing opportunities to help promote your business.
NOTE: The High Jewish Holidays are in September this year. Rosh Hashanah begins at sunset on Wednesday, September 20 and Yom Kippur at sunset on Friday, September 29. If you have customers/clients who celebrate those holidays, don’t forget to wish them health, happiness, and sweet outcomes for the New Year.
5 Marketing Ideas for September 2017
1| Labor Day – September 4
Labor Day is national holiday to recognize the contributions workers bring to the strength, prosperity, and well-being of the country.
For many it’s about enjoying a long fun weekend with friends and family and for some taking advantage of Labor Day savings.
Here are some ideas for Labor Day
If you are a retailer
- People have come to expect deals around the holiday weekend so offer sales and discounts to attract customers. Or offer free shipping if you are an online retailer.
- Market early by sending an email one to two weeks before Labor Day, and another one the day before the holiday to let them know what kinds of sales to expect.
- Use social media to promote your Labor Day sale. Post a picture of your ad of course but also, get your followers to interact with you by asking questions, do a countdown, etc. When your followers comment, share or react, their friends also see your post, and this helps you extend your reach.
- Create a hashtag and give your followers a reason to use it with a contest or by offering a discount. Example: “use hashtag #MyLaborDayWeekend to enter to win a (your prize).”
Not a retailer
Celebrate the American worker by profiling professionals in your industry or your current customers in a blog post.
2| National Read a Book Day – September 6
Here are some creative ways to market your business on National Read a Book Day:
- Recommend a book related to your industry to your customers and social media followers.
- Promote your eBook.
- Give back to your community by volunteering to read a book to children or the elderly.
3| NFL Kickoff – September 7
Tom Brady’s Patriots kick off the 2017 season against their conference rival the Chiefs. Are you ready for some football?
Some people won’t watch a single game until the Super Bowl, but there are millions of dedicated fans who will keep up week after week all season. If those dedicated fans are your target audience:
- Engage them on social media by asking which team they are supporting.
- Host a football theme party. Don’t forget to post party pictures on social media with appropriate hashtags.
- Write a blog post: “What I Learn About (your industry) From Watching or Playing Football.”
4| Grandparents Day – September 10
Always the first Sunday of September after Labor Day, Grandparents Day is a fun day for grandchildren to spend some quality time with their grandparents. Here are some ideas for National Grandparent’s Day:
- Celebrate with promotions or events that cater to both grandmothers and grandfathers.
- Send a card to your customers who are grandparents.
- Write a blog post: “What my Grandma (or Grandpa) taught me about (your industry).”
5| First Day of Autumn (Autumnal Equinox) – September 22
It’s time to say goodbye to summer and finalize your marketing plans for 4th quarter.
Halloween – Tuesday, October 31
Thanksgiving – Thursday, November 23
Small Business Saturday – November 25
Christmas – Monday, December 25
- Which marketing tactics have worked in the past?
- Make note of the business trends that you noticed for the year: new customer base, online vs on site purchases, social media engagement, etc.
- Create a marketing calendar and work backwards. For example, how much time will it take to be ready for Small Business Saturday? What do you need to do to make your marketing campaign successful?
- Will you participate in a Small Business Saturday event in your community or do you plan on having your own event?
- Order signage
- Write blog and/or social media posts
- Update your website and social media
- Plan email campaign
- When will you start hiring and training of new employees?
Give yourself enough time to deliver quality work.
So there they are your marketing ideas for September 2017 to help you promote your business. Make sure to check back each month for more content ideas to help your small business shine online and offline.
When using those marketing ideas, remember to think first about how your content is going to help or entertain your audience.
Choose ideas relevant to your business products or services. You can write about the holiday itself or offer:
- Suggestions, ideas and tips related to celebrating the holiday,
- An appropriate holiday greeting,
- Discounts or promotions, or hold contests, and start conversations.
Be sure to update your email signature with your monthly promotions.
The fundamental principle that makes marketing effective is consistency. If you need any help with your marketing, feel free to CONTACT US. WE CAN HELP YOU GET IT DONE!