November offers many opportunities for small businesses to reach out and engage with their customers and clients. We have some great content marketing ideas for November 2017.
Marketing Ideas for November 2017
Sunday, November 05- Daylight Savings Time ends at 2:00 AM
Remind your customers to set their clock back and enjoy their extra hour of sleep.
Tip: Don’t schedule any early meetings on Nov 06. Just in case someone forgets to change their alarms.
Related Post: 9 Things You Can Do With Your Extra Hour
November 11 – Veteran’s Day
Acknowledge their sacrifices and show appreciation to both veterans and active duty military.
Offer a special promotion for that day or for the all month since November is Military Family Appreciation month.
Thursday, November 23 – Thanksgiving Day
Thanksgiving Day brings family and friends together and is one of the most celebrated holidays in the US.
Thank your customers or clients for their business and referrals with a handwritten card.
Consider sending a Thanksgiving gift to your best clients. A Thanksgiving card and/or gift will not offend anyone. Sending out your holiday greeting early will make you stand out from the competition.
From educating your audience about the holiday’s history, offering how-to articles or videos, you have plenty of options. Provide Thanksgiving tips that make sense for your industry and audience.
Here are a few ideas:
- Publish a Black Friday survival guide
- Write a “did you know” article such as 5 Amazing Thanksgiving Facts
- Write a post or make a video on how to lighten up holiday meals
- An accountant can write a post on how to budget for Christmas.
Saturday, November 25 – Small Business Saturday
Encourage your customers to shop local. American Express offers logos, banners, signage and more.
Remind your customers that when they support a small business, they are supporting a dream.
November is National Adoption Month
Your business can make a difference in young lives by collecting donations for and raising awareness of the thousands of children in foster care waiting to find permanent, loving families.
November is also known as:
- American Diabetes Month,
- Lung Cancer Awareness Month,
- Family Caregivers Month,
- National Home Care & Hospice Month,
- National Inspirational Role Models Month.
Support your community and consider volunteering or sponsoring a charitable activity this month.
Marketing Tips for November
Have a gift guide ready
If you are a retailer, help your customers find the perfect gift. Gift guides can be categorized by price point, gender, or hobbies. Promote the gift guide on your website, email, and social media platforms by mid-November.
Consider making a video buying guide for some of your more complicated products.
Tweet, post, pin, email, and blog
Prepare your editorial calendar for the whole season now with holiday tips, trends, and promotions to ensure that the busy season does not derail your social media marketing momentum.
Ask your fans and followers to share your posts with their social network. Cross promote your messages on all platforms. For example: if you have an email newsletter scheduled to go out, let your followers and fans know when they should look for it.
Also tell your newsletter subscribers to check your Facebook page for special offers.
Email marketing is still a simple and inexpensive way to promote your business during the holiday season, however be careful not to overdo it. A newsletter every hour will defeat the purpose.
Email marketing is like wine; it can be good for you as long as you don’t abuse it.
Finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority.
MyMarketor can help you GET IT DONE! CONTACT US today and let’s grow your business!