Post last updated: 11/29/2016
January is the start of a new year … Time for new beginnings … Time for resolutions.
Losing weight, getting organized, exercising more, eating healthier, and managing finances better are some of the most common resolutions for consumers.
Some of the New Year’s resolutions for business owners are: create and follow a business plan, keep learning, improve sales and get their books in order.
Your January marketing messages should encourage your clients toward their goals, and show them how your products and services can help them achieve those goals.
Kick-start your small business in 2017 with National Thank Your Customers Week – Jan 2nd to Jan 6th
Although business owners should thank their customers year-round, National Thank Your Customer Week will help start the New Year on the right foot. Showing your customers that you appreciate their business will keep them coming back. Here are some customer appreciation ideas not only for the National Thank Your Customers Week but also year-round:
- Giveaway helpful advice in your newsletter or via social media – benefit-oriented information that will improve your customers’ lives.
- Or offer a free seminar or webinar
- Hold a Customer Appreciation Event in your store or office for your Most Valuable Customers.
- Reward your customers with a discount coupon or a gift with purchase.
- Start a loyalty program to encourage repeat customers.
- Start a referral program that rewards current customers who refer other customers to your business
- Give good customer service. Customers want to be noticed, valued, and appreciated by your business. Giving good customer service is always the best way to show your appreciation.
Friday the 13th
Did you know that Friday the 13th has its own phobia called paraskevidekatriaphobia (from the Greek, “paraskeví” = “friday” and “dekatreís” = “thirteen”)?
Here are some Friday the 13th marketing ideas to make you stand out from the competition:
- Make it a lucky day for your customer with a special Friday the 13th promotion.
- Play on the number 13 and offer a 13% discount.
- Give your customers 13 reasons to be happy.
- Hold a best black cat photo contest on Facebook.
- Offer 13 tips or suggestions related to your product or service.
- Don’t forget to promote your Friday the 13th promotion on social media. #Friday13
January is also:
Get Organized Month
Give your readers tips on how to:
- Get organized for tax season.
- Manage their time.
- Organize their closet, pantry, garage, etc.
Hot Tea Month
Restaurants can create a signature tea for the month or offer their customers a buy-one-get-one-free on tea. Loaded with antioxidants, green tea has many health benefits and if you are in the health industry, you can share information about it.
National Soup Month
every culture has its own version of soup, it’s a comfort food. Share some healthy soup recipes with your followers on social media or better yet, ask them to share their favorite recipes.
National Blood Donor Month
Sponsored by the American Red Cross, National Blood Donor Month gives you an opportunity to get involved in their community and market your small business by donating blood or hosting a blood drive.
Unique January Holidays to consider:
- 1st: New Year’s Day
- 4th: Trivia Day #NationalTriviaDay
- 10th: Houseplant Appreciation Day
- 14th: Dress Up Your Pet Day
- 15th: National Hat Day #NationalHatDay
- 18th: Thesaurus Day
- 16th: Martin Luther King Jr. Birthday, celebrated on the third Monday
- 19th: National Popcorn Day
- 21st: National Hugging Day
- 23rd: National Pie Day
- 24th: National Compliment Day
- 26th: Spouse’s Day
- 27th: Chocolate Cake Day
- 28th: Fun at Work Day
- 28th: Chinese New Year
- 29th: National Puzzle Day
Those are just a few ideas to get you started. Have fun and initiate your own version of these holidays to promote your business in January.