What should I post on my blog or social media platforms? I am running out of ideas. That’s a question that I hear often. It happen to all of us … including me.
The month of March has plenty of content ideas for your blog and social media.
March Content Ideas for Your Blog and Social Media.
National Women’s History Month
Honor the women in your industry who have made an impact. Or showcase the women who have helped pave the way for more women to break down barriers.
Check out the Women’s History Month website for more information.
National Nutrition Month
March is National Nutrition Month. The theme for 2016 is “Savor the Flavor of Eating Right”.
It’s a great marketing opportunity for restaurants and fitness centers to share nutrition tips and healthy recipes on their blog and social media. Here are a few ideas to get you started:
- Engage your followers on social media; post your tips and recipes and share their nutrition tips and healthy recipes.
- Select pictures that make your recipes look delicious and easy and share them on Pinterest or Instagram.
- Use the hashtag #eatright and #NNM on Instagram and Twitter to get your posts noticed and shared.
Capitalize on the madness to connect with your customers about something that’s important to them (even if your business is not a bar.)
For example: create a March Madness bracket for your business and send an email to invite your customers, contacts and friends to participate in you company’s bracket competition.
Pi Day – March 14 (3.14)
Create some pi/pie-related social media posts. Not a bakery or restaurant owner, have fun with it anyway. Here are some ideas:
- Wish your followers a happy π day.
- Have a $3.14 one day only promotion on some of your items.
- Share your favorite pie recipe.
- Don’t forget to use hashtag #piday to get your posts noticed and shared.
St. Patrick’s Day – March 17
Ahhh…The luck o’ the Irish! Make your competitors green with envy by using some of those ideas.
Make “lucky” the social media theme for the day, the week or even the whole month … why not?
- Ask your followers “why they feel lucky”.
- List the reasons why you feel lucky.
- Post quotes about luck.
- Promote customer discounts through social media and email blasts. Such as “Wear something green and get 10% off.”
- Hold a St Patrick’s Day raffle and promote it through social media and email blasts.
- Use the following hashtags: #shamrock, #leprechaun, #Irish, #StPattys, and #StPats.
Easter – March 27
Here are some egg-cellent marketing ideas you can use this Easter:
- Send an “Easter egg” postcard with a special offer. Sending a direct mail piece to a targeted audience result in the best response rate and can generate future loyal customers.
- Have a “Loyal Egg” campaign. People love surprises. Select your most loyal customers and send them a token of your appreciation to reward them for their loyalty. It can be a gift card, a limited time offer, or anything you choose.
- Create a list with useful tips and ideas for Easter.
- Sponsor an Easter egg hunt to generate some PR for your business.
- Send an Easter greeting to those clients who you know celebrate the holiday.
- Have a Facebook photo contest to engage your fans. Check this article on How to Run a Photo Competition on Facebook.
- Hashtag to use: #Easter
National Mom and Pop Business Owners Day – March 29
It’s a day to honor family-run businesses, especially retailers.
If you are a small business owner offer a reason for your customers to come and celebrate with you. Have a Mom and Pop Sale or Special and post it on social media.
If your clients are small business owners, write a blog post with practical ideas to help them. For example, an accountant can write a blog post on the tax benefits available to small businesses.
Use the following hashtags: #NationalMomAndPopBusinessOwnersDay and #MomAndPopBusinessOwnersDay (really long, I know.)
Now that you have some blog and social media posts ideas to promote your business in March, it’s time to implement those ideas by following those few tips:
- Create a content calendar and plan your blog posts, email and social media campaigns early.
- Get your graphics done in advance if you plan to use quotes or share pictures with your followers.
- Schedule your social media posts.
- Don’t forget to establish a budget, specially if you are going to use Facebook to promote your business.
- Be creative.
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