Is Your Marketing Working?
Are you measuring and analyzing your marketing efforts to determine if your tactics are delivering the results that you want?
Knowing what’s working and what’s not, will help you refine your marketing strategy and reach your desired goal. So, is your marketing working?
A simple way to track your marketing efforts offline is to ask your clients/customers how they heard about you. This will provide you with valuable data to help direct your marketing strategy.
When using traditional media such as: tradeshows, advertising, or direct mail; create special coupons using different codes depending on offer and media to track your response.
Measure your online marketing success
Website
Set up a free account with Google Analytics and monitor your website for the following:
Number of unique visitors
Page views
The number of individual pages that your visitors click on. If your pageviews are higher that your unique visitors, it’s an indication that your audience is finding your content engaging.
Traffic
The amount of traffic being referred to your site through search engines such as Google, Bing or Yahoo, and/or social media sites.
Conversion rate
The percentage of visitors to your site who take specific actions such as signing up for your newsletter or downloading an eBook.
Bounce rate
The percentage of visitors who come to your site and immediately leave or “bounce” without clicking on any other pages. Bounce rate of 40% is considered good
Backlinks
Also known as inbound links, the number of external links to your site. When reputable and relevant websites link back to your site, it tells search engines that your website is credible and you will rank higher.
Related Post: Google Analytics 101 – The Basics
Email Marketing
Open rate
A great email is worthless if it’s not open.
Click-through rate
What percentage of those who opened the email actually clicked on a link within the email to take advantage of your offer?
Conversion rate
What percentage of those who clicked-through actually took a specific action such as filling out a form, making a purchase, or calling for a free consultation?
Social Media
The Big Five social networks offer analytics or insights to help you measure your social media marketing success and determine what content resonates with your audience.
Facebook Insights answers those questions: Is our page a success? Who is engaging with us? Which posts drive the most engagement? What is our like count?
The analytics feature shows you how every single Tweet performs with mentions, follows, reach and more as well as new followers and unfollows.
The analytics tab tracks your company page’s performance.
Web Analytics tracks:
- how many people have pinned from your site,
- how many people have seen these pins,
- and how many people visited your site from Pinterest.
It also provides data on reactions and responses to your pins. You must have a verified website with Pinterest.
With Instagram Insights you can find out more about your followers and what your top posts are. This helps you curate content that your audience is likely to engage with.
Related Post: 10 Steps to a Successful Social Media Strategy
The ultimate goal of marketing (whether online or offline) is to persuade their customers or prospects into purchasing their products or services.
If your marketing is not generating the sales leads you need to grow your business, it’s time to reassess your strategy and tactics. Are you:
- Using the right tactics?
- Targeting the right audience?
- Using enough marketing tactics to reach your goals?
- Giving it enough time to produce results?
As a small business owner finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority.
Contact MyMarketor and partner with us to develop a plan that’s right for you. We can even help you with implementation and staying on track with your plan.
Happy Marketing!
Posted by Carmen- Posted in Social Media
Apr, 02, 2014
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