I recently spoke to a small business owner who told me:
There are times when I am so busy; it seems that I don’t need much marketing to generate sales. But then things quiet down and I don’t have any clients. Why does this always happen?
You are on the feast-or-famine rollercoaster.
What causes the feast-or-famine rollercoaster?
When you are busy, you put your heart and soul into your current projects and marketing is put on the back burner.
How do you get off the feast-or-famine rollercoaster?
- Devote more time to marketing. Set a rule to spend at least one hour a day on marketing no matter what.
- Take advantage of your slow time to create your marketing plan; it’s the driving force of your business. It shows you what’s happening now, where you want to go, and how you’re going to make it happen.
- Plan your promotions for the year using the marketing calendar.
- Develop a pricing strategy, for example: offer discounts when business slows down or a flat monthly rate for signing a year-round contract.
Here are 12 marketing tactics that you can use to avoid the feast-or-famine rollercoaster:
1| Email your current customers with a special offer when business slows down.
2| Develop new blog content. Create a backlog of blog posts for when you are too busy to blog.
3| Connect with potential customers using LinkedIn.
4| Network with local businesses and build strategic relationships.
5| Collect testimonials from past and current customers to add to your site.
6| Ask for referrals.
7| Update and improve popular blog posts. Make sure all your posts and images are optimized for search engines.
Related Post: How to Optimize Images for Search Engines
8| Send thank you cards to clients.
9| Take some time to learn everything you can about a social media platform where your customers hang out.
10| Update your social media platforms. Create some great content.
11| Create new products and/ or services.
12| Write an eBook.
Get off the feast-or-famine rollercoaster. Schedule time for marketing every day, establish a routine and stick with it.
The key to being remembered by your customers and prospects is to remember your A.B.P.’s – Always Be Promoting.
Love those ideas but you do not have time to implement them? MYMarketor can help you get it done!
CONTACT US for a FREE marketing consultation. There is never a better time than right now.