The 2017 Marketing Calendar is here!
For the past two years I published a Yearly Marketing Calendar in an excel form. It worked, but clients found it difficult to manage. During the year I switched to using a new version of the Marketing Calendar and this tool (although very simple) is becoming one of the most powerful tools I use at MyMarketor both in my business and with clients.
It’s low-tech (putting pen to paper) but I found that it’s easier to plan the work and work the plan when you write it down. There is power in writing things down to achieve your goals … The pen is mightier than the keyboard.
Here is a great Inc. article on The Power of Writing, Not Typing, Your Ideas
Once you have your plan in place, transfer your dates into a digital format if it’s easier for you to keep up with. You want to keep your calendar within easy access.
The 2017 Marketing Calendar is full of holidays and events to help you promote your business.
Use it to:
- Coordinate your marketing efforts.
- Develop a content calendar.
- Keep your message consistent.
- Spread out your marketing budget throughout the year.
- Plan for staffing needs.
- Track and measure your marketing efforts.
Here are some tips to get you started with your 2017 Marketing Calendar:
Step 1: Download your marketing calendar
Print your calendar and get a pencil and eraser. Better yet, use a Frixon (it’s an erasable pen made by Pilot), you can find it at any office supply stores. You will never go back to using pencils again.
Step 2: Write your personal occasions and commitments
- Special events
- Vacations, etc.
Scheduling your personal occasions and commitments first will help you strike a healthy work-life balance: your life then your business.
Step 3: Write in your business “must-do”
- Trade shows
- Product launches,
- Staff training,
- Promotional activities and
- Other business events.
Step 4: Review your previous year
Make note of the business trends that you noticed over the years such as time when business slows down and picks up. Use the slow seasons to your advantage.
Which marketing tactics have worked in the past? For example, if you always had a great back to school promotion in the past, add it to the calendar now so you are ready to promote when the time comes.
Fill in the monthly themes that you want to use to promote your products or services. We pre-filled the calendar with many events and holidays to get you started.
Related Post: End of Year Marketing Checklist
Step 5: Focus on the three months ahead
Work backwards, for example, how much time will it take to be ready for that product launch? What do you need to do to make that launch successful: initial planning, content calendar, pricing, distribution, training, etc.? Give yourself enough time to deliver quality work.
Step 6: Share it with your team
Now that you filled out your 2017 Marketing Calendar, share it with your team to keep them abreast of all upcoming campaigns.
Stick to your schedule, but stay open and flexible … your Marketing Calendar is not written in stone. Measure your marketing efforts on a regular basis (quarterly), assess what is working and what is not, make improvements, and update your calendar as needed.
As a small business owner finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority. So if you’d like help getting setup with your 2017 Marketing Calendar, just send us an email via the Contact form. We can also help you with implementation and staying on track with your plan.