The end of the year Holidays offer many opportunities to connect with your customers/clients and engage with your followers. Our content marketing ideas for December start with …
Be Social During The Holidays
Feature and promote your products or services but, don’t make it all about your business. Create posts, tweets, blogs and/or emails with tips on things to do for the holidays such as:
- Where to see the Christmas lights
- Upcoming craft fairs and holiday concerts
- Offer gift giving tips
- Or let your customers know how to help others during the holidays.
Related Post: Holiday Marketing Strategy.
Content Marketing Ideas For December 2017
Update your Facebook Page with a seasonal timeline cover. Try a different look each week! Jazz up your website, social media profiles, logo, and emails for the holidays as well.
Have your online gift guide or gift giving tips ready to help your customers find the perfect gift.
Monday, December 4
Send your holiday cards to clients. If you are hosting a special holiday event, mail or email your invitations now.
If you have not done it already, order your holiday gifts and have them delivered no later than the second week of December.
December 4th is also National Cookie Day. If you who own a store or have clients coming to your office, have cookies available for your customers or clients to enjoy on this day. Take pictures and post them on your social media profiles (make sure to get your customers’ authorization beforehand.)
If you do not have a brick and mortar, deliver a box of cookies to your clients, they will love this sweet surprise.
December 6: Saint Nicholas Day
Have a tree decorating party in your office; record your holiday greeting video. Don’t forget to take a picture of your staff and post it on your Facebook page. Promote photo-taking with Santa in your store or office if appropriate.
Monday, December 11
Are you actively involved in your community? Promote your community involvement or support on your website, blog and social networking sites.
You can also invite your clients and followers to participate with your organization. Send a Press Release with pictures of the December events that you participated (or will participate) in.
December 12: National Poinsettia Day
Spread the poinsettia love! Give away free poinsettias to show your appreciation. Take pictures and post them on your social media profiles. #NationalPoinsettiaDay
Hanukkah 2017 begins in the evening of Tuesday, December 12 and ends in the evening of Wednesday, December 20. Hanukkah is the Jewish “festival of lights,” celebrated with a nightly menorah lighting, special prayers and fried foods. CLICK ON THIS LINK for some interesting things you probably didn’t know about Hanukkah.
December 15: Ugly Christmas Sweater Day
Run an ugly sweater contest. Encourage your social media followers to share their ugly sweater photos with hashtags. #NationalUglySweaterDay
Monday, December 18
Upload your company’s previously recorded holiday greeting video to YouTube. Link that video in an email greeting and send it to your contact list via email. Post it on your social networking sites to wish your supporters happy holidays.
December 24: Christmas Eve
Just to let you know, Santa is embracing social media. He will connect and engage with his followers on Twitter @NORADSantaDec, YouTube: https://www.youtube.com/NORADTracksSanta, and Facebook: https://www.facebook.com/noradsanta .
December 25: Merry Christmas!
Most people are in New Year’s resolutions mode. Ask your Facebook and Twitter followers about their resolutions for the New Year, include some of yours as well.
December 31: New Year’s Eve
Be sure to wish your clients and followers a Happy, Healthy and Successful New Year!
Marketing To-Do For December
Review your customer database and re-engage your less active customers
Customers who haven’t visited your store in a while. Clients who did not book a party this year, or email subscribers who haven’t clicked or purchased. Consider sending them a special note or offer inviting them to re-connect with your business.
December is National Write a Business Plan Month
Plan now to make 2018 your Best Year Yet! Review and reflect on the year gone by: What worked? What didn’t work? Put your plans down on paper!
Related Post: End of Year Marketing Checklist
Related Post: The One Page Marketing Plan
Finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority.
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