Why is content marketing so important for a small business?
Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy.
What is content marketing?
As defined by the Content Marketing Institute:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
There are many types of content that you can use including business blogs, videos, whitepapers and ebooks, webinars and podcasts, email newsletters, and many other content-driven tactics.
The type of content you create and share will depend on what you sell and your target audience.
But, no matter the industry, in the end; the goal is to educate customers so that they know, like, and trust you enough to do business with you and refer you to others.
5 reasons why content marketing is a great idea for small businesses
By creating content a small business can:
1| Showcase its expertise
2| Create value first instead of coming across as “sales-y”
3| Establish trust and build confidence with potential customers
4| Build relationships with customers
5| Boost its presence online … Search engines love content.
How to implement a content marketing strategy
Define what are you trying to achieve
Generate website traffic, grow online presence, build authority, grow your email list, or increase lead generation?
Create content for your ideal customer
Answer the questions your target customers are searching for on the internet. Your content should be helpful and informative.
Create content consistently and frequently
In order to develop a loyal readership it’s important to publish content consistently and frequently.
To your other content to improve SEO and encourage readers to explore your site.
If content is king, distribution is queen. Like it, Pin it, Share it, Tweet it, Email it or even mail it. Distribute your content where your target customers are online (or offline).
Measure and analyze your content marketing efforts
Determine if your tactics are delivering the results that you want. How many leads generated? How many social shares? Traffic generated?
By creating helpful and informative content and answering their questions you become a problem solver for your target customers.
So write about things you want to be known and found for, publish content consistently and frequently and the customers will come to you.
Here is a great article by Vertical Measures to help you refine your content marketing strategy depending on whether you are a business-to-consumer (B2C) or business-to-business (B2B): 5 Things to Know About B2B and B2C Content Marketing
Finding time for regular and consistent marketing can be difficult because there is always other “business stuff” that takes priority.
MyMarketor provides an affordable and flexible outsourced marketing solution to help you GET IT DONE! Contact us now for a free consultation!
Post updated 12/13/2017