From April Fool’s Day to Spring Cleaning, there are many content ideas for the month of April to help small businesses reach out and interact with their customers.
Content Ideas for April 2017
April 1st – April Fool’s day
The first of April is set aside for practical jokes, pranks and harmless hoaxes. It’s a day when small businesses can have fun with marketing.
The key is to be “on brand”, make sure that your joke fits with your products and your company image.
Here are some examples of well implemented hoaxes:
In April 2015 ThinkGeek introduces a Do It YourSelfie 360 ̊ Selfie Rig on its website under a special category “looflirpa”, which is “April fool” backwards.
While Burger King announced the launch of its latest burger in the battle of the Burger Wars: the new left-handed Whopper on April 1, 1998.
Passover 2017 begins Monday evening, April 10, and ends Tuesday evening, April 18. According to Judaism 101, Passover “is one of the most commonly observed Jewish holidays, even by otherwise non-observant Jews” with 67% of Jews routinely attending a Passover Seder, while only 46% belong to a synagogue.
Don’t forget to wish your Jewish customers “A Passover full of happiness, peace and prosperity!”
April 16 – Easter
Here are some egg-cellent marketing ideas you can use this Easter:
- Send an “Easter egg” postcard with a special offer. Sending a direct mail piece to a targeted audience result in the best response rate and can generate future loyal customers.
- Have a “Loyal Egg” campaign. People love surprises. Select your most loyal customers and send them a token of your appreciation to reward them for their loyalty. It can be a gift card, a limited time offer, or anything you choose.
- Create a list with useful tips and ideas for Easter.
- Sponsor an Easter egg hunt to generate some PR for your business.
- Send an Easter greeting to those clients who you know celebrate the holiday.
- Have a Facebook photo contest to engage your fans. Check this article on How to Run a Photo Competition on Facebook.
- Hashtag to use: #Easter
April 18 – U.S. Tax Day
Tuesday, April 18, 2016 is this year’s deadline for filing tax returns in the U.S. We get three extra days this year.
Here are some content ideas for your blog and social media posts:
- Write blog posts, or produce videos to help customers prepare for tax day if you are an accountant or financial advisor.
- For retailers, what about a “Tax Relief” sale for your customers? You can give a discount or tell them you’ll pay their sales tax. Promote it via an email and social media.
April 22 – Earth Day
Earth Day is an annual event held on April 22 to demonstrate support for the environment and environmental protection.
This is the day to promote any “green” initiatives that your company may be participating in.
Or, write a blog post on how your customers can make a difference and benefit the environment.
Check this 2015 Ben & Jerry’s post: Take Action on Earth Day for inspiration.
Don’t forget to promote your posts or promotions on social media using the hashtag #earthday.
April 26 – Administrative Professionals Day
Administrative Professionals Day is one of the most celebrated workplace holidays, especially amongst support staff, including secretaries, administrative assistants, virtual assistants, all those who keep small business owners organized and sane.
Businesses celebrate Administrative Professionals Day with traditional gifts such as flowers, chocolates or gift cards, lunch at a local restaurant or sometimes, treat the whole staff by catering breakfast or lunch.
- If you own a gift store or are in the catering or restaurant business, create an email campaign to remind your business clients of the day ahead of time (2 to 3 weeks before).
- Or, even better, send them a reminder postcard and guess who is going to make sure that they see it?
- Not in the retail business? What about a blog post such as: “The Worst Gift Ideas for Administrative Professionals Day.” Or: “The Best Gift Ideas for Administrative Professionals Day.”
April is the traditional month for spring cleaning. Share tips with your customers on how your business can help organize their life and/or business.
For us, we might talk about spring cleaning your marketing:
- Do a marketing assessment to find out where the cobwebs are.
- Clean up your website and make sure it’s up to date. No broken links or outdated articles.
- Spring Clean Your Social Media
- Let go of the clutter – the marketing tactics that are not working.
How can you help your customers or clients with their spring cleaning?
So there they are, our content ideas for April to help you promote your business. Remember content is king in today’s marketing.
Make sure to check back each month for more content ideas to help your small business shine online. Or make it easy on yourself and Join our mailing list.
Post updated April 2017