Is Twitter A Good Social Media Platform For Your Small Business?
Post updated 11/08/2017 Twitter seems to be the medium of choice for many to get their message out. But, is Twitter a good social media platform for your small business? Twitter is a micro-blogging platform which gives small businesses the opportunity to: Connect with their customers. Build trust. Keep an eye out on their competitors. Get feedback. […]
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Carmen - Posted in Social Media
Mar, 11, 2016
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What to Post on Your Facebook Business Page
Facebook provides a great platform for small businesses interested in building a community of loyal customers. But, what to post on Facebook? In order be successful with Facebook and get more reactions, comments and shares you need to post consistently. What to post on your Facebook business page to keep your followers engaged and excited People like […]
- Posted by Carmen
- Posted in Content Marketing, Social Media
- Mar, 04, 2016
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Instagram For Business | Beginner’s Guide
Post updated August 08, 2017 Instagram (IG) is a popular photo-sharing app for smartphones. It’s about sharing moments, visually. Instagram statistics 400M+ active accounts 55% of young adults age 18-29 use the platform. Half of all Instagram users (49%) use the site daily. Women are particularly likely to be on Instagram, along with Hispanics and […]
- Posted by Carmen
- Posted in Social Media
- Feb, 04, 2016
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Finding Visual Content for Your Blog & Social Media Posts
Our brains love visual content. According to Trend Hunter, consumers are drawn to image-based social networks & sites. It’s easier for most people to process information based on what they see rather than what they read. The rapid growth of photo sharing sites like Pinterest, Instagram and Slideshares proves the power and viral potential of […]
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- Posted in Content Marketing, Online Marketing, Social Media
- Nov, 12, 2015
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12 Ways to Engage Customers Using Social Media
In our previous post Your Social Media Checklist one of the recommended daily tasks is to engage with customers. One of my clients emailed me: “well, that’s just fine and dandy but how do you do that?” One important thing to remember is that social media is “social” and people value interpersonal communication online. Here […]
- Posted by Carmen
- Posted in Content Marketing, Online Marketing, Social Media
- Oct, 29, 2015
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Your Social Media Checklist
The social media checklist below was created by Sprout Social. Although it’s geared towards social media managers, it’s a good starting point for small business owners who want to take their social media marketing to the next level. Daily Social Media Checklist Respond to inbound social messages Social media is becoming a popular channel for […]
- Posted by Carmen
- Posted in Social Media
- Oct, 21, 2015
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Which Social Media Platforms Are Right For Your Small Business?
Are you tired of wasting your time messing around on social media platforms that have no ROI? Have you been active on social media for a while and feel that you’re ready to add a new platform into the mix but are not sure if you should be tweeting, pinning or Instagramming? Or, are you […]
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- Posted in Small Business, Social Media
- Sep, 30, 2015
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How to Get Your First 1,000 Facebook Fans [Infographic]
So you decided to take the plunge and set up your Facebook business page to promote your business and engage with your customers; now the question is: how do you turn one fan into 1,000? Quick Sprout created this useful infographic below to show you how to accomplish this goal. Steps include: Make sure you […]
- Posted by Carmen
- Posted in Online Marketing, Social Media
- Jun, 16, 2015
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Before You Give Up On Social Media
When talking to small business owners about their social media marketing, I find that they usually understand that this tactic provides opportunities to engage with both current and future customers, and consequently promote and grow their business. But, I also found that many are struggling to make social media work for them and when sales […]
- Posted by Carmen
- Posted in Social Media
- Jun, 02, 2015
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Why is my Facebook page suddenly losing Likes?
Did you check your Facebook page and notice a decrease in your number of Likes? Yes? Ouch! So why did you suddenly become so unpopular? Let me reassure you, it’s not your fault (or your social media manager’s fault). Facebook is cleaning house. In early March 2015 Facebook announced that it wants to “make Page Likes […]
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- Posted in Social Media
- Mar, 26, 2015
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