Instagram Stories for Small Businesses

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Post Updated 12/13/17 Are You Using Instagram Stories for Your Small Business? Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours*. Pictures and videos can be enhanced with drawings or special filters. It gives you another way to engage with your followers! Stories are featured across the […]

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How to Increase Social Media Engagement

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Social media can help small businesses attract new customers and build stronger relationships with their customers. To be successful on social media is to have engaged followers. The more customers or potential customers interact with your business, the more likely you are to build trust and loyalty and grow your business. How do you generate […]

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The 3 C’s Of Social Media Marketing

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You probably already know about the 4 P’s of marketing: Product, Price, Place, and Promotion; but do you know about the 3 C’s of social media marketing? Content, Consistency and Community are three important parts of your social media marketing.   The 3 C’s Of Social Media Marketing Content The first C is content; you […]

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How To Use Facebook For Business

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Facebook is the social media giant. According to its latest numbers, Facebook has 1.55 billion active users. Since 72% of adult internet users are on Facebook, its size alone is a positive for any business. Facebook provides a great platform for small businesses interested in building a community of loyal customers. How do you use […]

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Are You A LinkedIn Slacker?

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What’s a LinkedIn Slacker? A LinkedIn Slacker is someone who has a presence, but is not active on the platform.  So, are you a LinkedIn slacker? I hate to admit it but I am a LinkedIn slacker! LinkedIn was the first social media platform that I joined. Like many of you, I signed up because […]

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How To Use Pinterest for Business

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Are you using Pinterest for business? Pinterest is a fun and creative social media platform with a huge fan base pinning everything from food to fashion to inspirational quotes. It’s where people come to be inspired; users can share and collect their favorite images and videos based on their interests, needs, and love on a […]

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16 Social Media Tools For Small Businesses On A Budget

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The right social media tools can be your best friends. They help you get organized, save you time, money and a whole lot of frustration. Here are 16 social media tools that I recommend  to help you schedule, curate, research, design and measure. Most of those tools are free, some of them offer premium packages.   […]

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Does Social Media Matter?

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Does social media matter to your small business? Is it worth your time and effort? In 2016 Clutch surveyed 352 small businesses to find out if and how small business owners are using social media. The majority of the businesses in the survey have 1 to 10 employees and less than $1 million/year in revenue. […]

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Is Snapchat Right For Your Small Business?

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Updated July 15, 2016 When I first heard about Snapchat four years ago, I thought that it was just for teenagers to send secret messages that could easily disappear. But in 2016, with over 100 million daily active users, it’s a social platform that can no longer be ignored.   What is Snapchat? It’s a mobile […]

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Spring Clean Your Social Media Marketing

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Spring is the traditional time to purge old stuff that no longer serve us, freshen up and spruce up our homes.  It’s also a good time to spring clean your social media, update and optimize your profiles.   Here are a few tips to help you spring clean your social media marketing. Assess your social […]

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