10 Ways to Generate Positive Word Of Mouth

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In the 1950’s Bill Bernbach, founder of DDB Worldwide, said:  “Word of mouth is the best medium of all.”  Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]

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Benefits of Outsourcing Your Marketing Activities

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As a small business owner finding time for regular and consistent marketing can be difficult. There is always other “business stuff” that takes priority. Outsourcing your marketing activities allows you the time and energy to focus what you do best … running your business. What’s Holding You Back In Your Marketing? Don’t have the time? […]

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How to Deliver Great Customer Service

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Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]

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First Quarter Marketing Assessment

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Assessing your First Quarter Marketing efforts helps identify positive (or negative) trends and gives you the opportunity to adjust your marketing plan early to ensure a successful year. First Quarter Marketing Assessment Your marketing success is reflected in your sales. How was business this past quarter? 1Q Sales 2015: $                      1Q Sales Goal: $                                    1Q Sales 2016: $ Did […]

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14 Ideas for Small Business Marketing on a Shoestring Budget

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Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.)  Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]

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9 Things You Can Do With Your Extra Hour

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Daylight Savings Time ends at 2:00 AM on Sunday, November 5th. Most of us will set our clock back on Saturday before going to bed and enjoy our extra hour of sleep on Sunday. But if you maintain your same wake up pattern, you will gain an extra hour every day since instead of waking […]

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Tips and Best Practices to Make Your Business Gift Giving Easier

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Years ago I owned a gift basket company specializing in corporate gift giving. We helped business owners and professionals nurture their business relationships. For many companies gift giving is an essential part of their marketing strategy; done correctly, it’s a cost-effective way to not only promote good will, but also improve client retention. Tips and Best […]

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The Power of a Thank You

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Last week, I placed an order for pick up at a restaurant known for their seafood soup and highly recommended by a friend.  When I walked in, I was graciously greeted and my order was ready for pick up as promised. As I was leaving, the waitress told me: “Thank You for coming, enjoy your […]

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Define Your Target Market

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  When you ask the question: what’s your target market or who is your ideal customer? It’s not uncommon to hear: Everyone, because we “do not want to exclude anyone.” As small business owners, we don’t want to turn anyone away … We have bills to pay. But whether you are marketing online or offline […]

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5 ways to improve your marketing in August

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We are more than halfway through the year; now is a good time to revisit your marketing plan to make your business more productive and profitable for the rest of the year. Here are 5 ways to improve your marketing in August. 1. Update Your Website Most businesses websites tend to be a bit dated. Take […]

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