Free Download :: 2017 Marketing Calendar

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The 2017 Marketing Calendar is here! For the past two years I published a Yearly Marketing Calendar in an excel form. It worked, but clients found it difficult to manage. During the year I switched to using a new version of the Marketing Calendar and this tool (although very simple) is becoming one of the […]

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Don’t Ignore Your Existing Customers

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Have you ever come across  an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]

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Using the 80-20 Rule in Marketing to Boost Revenue

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The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

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Marketing To-Do List for July

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It’s that time of the year when business slows down for many of you. Take advantage of this slow time to revisit your marketing plan and make your business more productive and profitable for the rest of the year. Here is our marketing to-do list for July. Marketing To-Do List for July 1- Mid-year marketing […]

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Does Social Media Matter?

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Does social media matter to your small business? Is it worth your time and effort? In 2016 Clutch surveyed 352 small businesses to find out if and how small business owners are using social media. The majority of the businesses in the survey have 1 to 10 employees and less than $1 million/year in revenue. […]

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Six Essential Small Business Marketing Questions

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It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions.   Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]

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Which Social Media Platforms Are Right For Your Small Business?

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Are you tired of wasting your time messing around on social media platforms that have no ROI? Have you been active on social media for a while and feel that you’re ready to add a new platform into the mix but are not sure if you should be tweeting, pinning or Instagramming? Or, are you […]

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Face to Face Meetings Still Matter

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Telephone calls, video conferences, virtual meetings, social media, e-mails are just some of the tools that small business owners depend on to communicate with their customers. But technology is not always the answer. I was reminded of this last week. I was working on a project with a client and after exchanging several emails and […]

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21 Ways to Unlock Your Creative Genius [Infographic]

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Do you sometimes feel stumped or stuck? This infographic from Entrepreneur magazine  designed by Lemonly  gives you tricks and strategies to unlock your creative genius. Here are 3 strategies from the list to get you started: Get moving. Get up, walk, dance, exercise to help boost creative thinking. Look outside your industry. Be curious about and […]

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Stressed Spelled Backwards

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  Running a small business can be exhilarating, overwhelming, challenging, exhausting and rewarding all at the same time. Oh, I forgot, it can be stressful too. We can be stressed when the phone is not ringing, stressed when it’s ringing off the hook, or stressed when an employee does not show up for work just […]

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