In our last post we showed you the benefits of email marketing for small businesses. This post is about building a successful email marketing strategy. Five Steps To A Simple Email Marketing Strategy 1| Determine Your Email Marketing Goal What do you want to achieve through email marketing? For most small businesses the ultimate goal […]

When I first started my business, even though I knew from previous experience that email marketing was efficient, I did not make it a priority. I did not collect email address right away nor did I set up a newsletter. It’s embarrassing to admit. I thought that with the rise of social media, email marketing […]

Why Use Google Analytics? The purpose of social media and other online marketing tactics is to drive your audience members to the online location that you own and can control – your website – in order to convert your online audience to email subscribers and eventually loyal customers. Your website is the foundation of all […]

Mobile isn’t coming…It’s here!  Most businesses have seen an increase in website traffic coming from mobile users and starting April 21, 2015, Google changed its algorithm to reward mobile responsive websites by ranking them higher than non-responsive sites. We all know by now that ranking well in Google is critical to being found by new […]

Is Online Marketing Voodoo Marketing? Sure sounds like it, doesn’t it? With Online Marketing, it seems like all you need to do is to get various magic ingredients such as SEO, SEM, PPC, SM (just to name a few). Combine them with a sprinkle of emails and the right mix of content. Don’t forget the […]