14 Ideas for Small Business Marketing on a Shoestring Budget

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Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.)  Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]

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Successful Marketing Requires Consistency

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Stay Consistent and Get Noticed As a small business owner, you are faced with enormous responsibilities to keep your business running smoothly and marketing often gets put on the back burner. Don’t neglect your marketing efforts because successful marketing requires consistency. If you have been following this blog for a while you: Defined your target market. Developed […]

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5 Marketing Tips You Can Use Today

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There are many new marketing channels available to small business owners. And although it’s important to embrace new trends, it’s good to be reminded of the proven marketing tools and tactics that are still relevant today. 5 Marketing Tips You Can Use Today 1| The Money Is In the List Even before the internet, customer and […]

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9 Things You Can Do With Your Extra Hour

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Daylight Savings Time ends at 2:00 AM on Sunday, November 5th. Most of us will set our clock back on Saturday before going to bed and enjoy our extra hour of sleep on Sunday. But if you maintain your same wake up pattern, you will gain an extra hour every day since instead of waking […]

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Tips and Best Practices to Make Your Business Gift Giving Easier

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Years ago I owned a gift basket company specializing in corporate gift giving. We helped business owners and professionals nurture their business relationships. For many companies gift giving is an essential part of their marketing strategy; done correctly, it’s a cost-effective way to not only promote good will, but also improve client retention. Tips and Best […]

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The Power of a Thank You

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Last week, I placed an order for pick up at a restaurant known for their seafood soup and highly recommended by a friend.  When I walked in, I was graciously greeted and my order was ready for pick up as promised. As I was leaving, the waitress told me: “Thank You for coming, enjoy your […]

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Back to Basics :: Direct Mail

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Just a few years ago, businesses had only a handful of marketing tools available at their disposal; now they have dozens of them. Small business owners need to remain relevant and it’s important to adapt and embrace the change.  But, like many areas of business, marketing is not black and white. Traditional marketing still has a […]

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5 ways to improve your marketing in August

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We are more than halfway through the year; now is a good time to revisit your marketing plan to make your business more productive and profitable for the rest of the year. Here are 5 ways to improve your marketing in August. 1. Update Your Website Most businesses websites tend to be a bit dated. Take […]

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