Holiday Marketing Strategy

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The all-important holiday season is about to start for retailers and consumer service businesses. If you are a regular Marketor Newsletter subscriber, you started working on your holiday marketing strategy since July: Gathered the notes that you made last holiday season on what needed to be improved. Reviewed last year business. Set your goals for […]

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Don’t Ignore Your Existing Customers

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Have you ever come across  an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]

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Marketing To-Do List for July

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It’s that time of the year when business slows down for many of you. Take advantage of this slow time to revisit your marketing plan and make your business more productive and profitable for the rest of the year. Here is our marketing to-do list for July. Marketing To-Do List for July 1- Mid-year marketing […]

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Get Off The Feast-Or-Famine Rollercoaster

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I recently spoke to a small business owner who told me: There are times when I am so busy; it seems that I don’t need much marketing to generate sales. But then things quiet down and I don’t have any clients. Why does this always happen? You are on the feast-or-famine rollercoaster. What causes the feast-or-famine […]

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Face to Face Meetings Still Matter

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Telephone calls, video conferences, virtual meetings, social media, e-mails are just some of the tools that small business owners depend on to communicate with their customers. But technology is not always the answer. I was reminded of this last week. I was working on a project with a client and after exchanging several emails and […]

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The A.B.P.’s of Marketing – Always Be Promoting

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You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business.   As a small business owner you are the Promoter-in-Chief for your company and have to always […]

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Marketing Tip: Give It Away!

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A few days ago, I came back from a trip to Costco with some food items that were not originally on my list. Why? Because I had the opportunity to taste those products. Food samples are an easy and inexpensive way to give potential customers a chance to taste the food and be more comfortable purchasing it.   Can […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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Benefits of Outsourcing Your Marketing Activities

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As a small business owner finding time for regular and consistent marketing can be difficult. There is always other “business stuff” that takes priority. Outsourcing your marketing activities allows you the time and energy to focus what you do best … running your business. What’s Holding You Back In Your Marketing? Don’t have the time? […]

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Business Networking

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Sometimes there is no better way to promote your business than the old-school method of face-to-face networking.   Networking is not just showing up to events, it’s talking to and connecting with people, sharing experiences and building relationships. Seven Tips To Help You Maximize Your Networking 1| Change Your Mindset Don’t go to a networking event […]

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