Don’t Ignore Your Existing Customers
Have you ever come across an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]
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Carmen - Posted in Marketing Tips, Small Business
Sep, 20, 2016
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Marketing To-Do List for July
It’s that time of the year when business slows down for many of you. Take advantage of this slow time to revisit your marketing plan and make your business more productive and profitable for the rest of the year. Here is our marketing to-do list for July. Marketing To-Do List for July 1- Mid-year marketing […]
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- Posted in Marketing Tips, Small Business
- Jun, 24, 2016
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Get Off The Feast-Or-Famine Rollercoaster
I recently spoke to a small business owner who told me: There are times when I am so busy; it seems that I don’t need much marketing to generate sales. But then things quiet down and I don’t have any clients. Why does this always happen? You are on the feast-or-famine rollercoaster. What causes the feast-or-famine […]
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- Posted in Marketing Tips
- Dec, 22, 2015
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Face to Face Meetings Still Matter
Telephone calls, video conferences, virtual meetings, social media, e-mails are just some of the tools that small business owners depend on to communicate with their customers. But technology is not always the answer. I was reminded of this last week. I was working on a project with a client and after exchanging several emails and […]
- Posted by Carmen
- Posted in Marketing Tips, Small Business
- Feb, 26, 2015
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The A.B.P.’s of Marketing – Always Be Promoting
You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business. As a small business owner you are the Promoter-in-Chief for your company and have to always […]
- Posted by Carmen
- Posted in Marketing 101, Marketing Tips
- Oct, 24, 2014
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Marketing Tip: Give It Away!
A few days ago, I came back from a trip to Costco with some food items that were not originally on my list. Why? Because I had the opportunity to taste those products. Food samples are an easy and inexpensive way to give potential customers a chance to taste the food and be more comfortable purchasing it. Can […]
- Posted by Carmen
- Posted in Marketing Tips
- Oct, 17, 2014
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Mid-Year Marketing Assessment
(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]
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- Posted in Marketing 101, Marketing Tips
- Jun, 19, 2014
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Benefits of Outsourcing Your Marketing Activities
As a small business owner finding time for regular and consistent marketing can be difficult. There is always other “business stuff” that takes priority. Outsourcing your marketing activities allows you the time and energy to focus what you do best … running your business. What’s Holding You Back In Your Marketing? Don’t have the time? […]
- Posted by Carmen
- Posted in Marketing Tips, Small Business
- May, 16, 2014
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Business Networking
Sometimes there is no better way to promote your business than the old-school method of face-to-face networking. Networking is not just showing up to events, it’s talking to and connecting with people, sharing experiences and building relationships. Seven Tips To Help You Maximize Your Networking 1| Change Your Mindset Don’t go to a networking event […]
- Posted by Carmen
- Posted in Marketing 101, Marketing Tips
- Apr, 18, 2014
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14 Ideas for Small Business Marketing on a Shoestring Budget
Every business owner knows that “You Must Spend Money to Make Money” – Plautus (254 BC to 184 BC.) Marketing is not free; you have to spend money (and time) in order for your business to stand out from the crowd. But the reality for small business owners is that their resources – both in time […]
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- Posted in Marketing Tips, Small Business
- Mar, 21, 2014
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