Who are your competitors?

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Before starting a business or introducing a new product or service, it’s important to know who your competitors are. Small business owners often neglect to do so because they feel that they are too small to worry about it. It will take too much time, or their products or services are so unique that they […]

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Plan the work, work the plan

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Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions. Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan. Set your objectives  For example, do you want to: Improve […]

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