Pricing Your Small Business Products or Services

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Last week, I had a meeting with a client about marketing her new restaurant location, one of the things that we discussed was pricing. Should she raise her menu prices or keep them the same? Since price is one of the 5 Ps of marketing – the subject of our last post, this post will elaborate on […]

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Marketing 101 – The Marketing Mix

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Marketing is a concept that’s often misunderstood. Many business owners use the word loosely, thinking it simply means promoting. While promotion is essential to the marketing mix, it is not the only element. To be successful, a business needs to market: The right product to The right people at The right price in The right […]

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How to Deliver Great Customer Service

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Great customer service is not only the right thing to do; it also makes good business sense: It’s THE secret to a loyal customer base Satisfied customers will recommend you to others It’s a way to differentiate your business from the competition Repeat customers are the best source of revenue for small businesses. They account […]

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Business Networking

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Sometimes there is no better way to promote your business than the old-school method of face-to-face networking.   Networking is not just showing up to events, it’s talking to and connecting with people, sharing experiences and building relationships. Seven Tips To Help You Maximize Your Networking 1| Change Your Mindset Don’t go to a networking event […]

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First Quarter Marketing Assessment

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Assessing your First Quarter Marketing efforts helps identify positive (or negative) trends and gives you the opportunity to adjust your marketing plan early to ensure a successful year. First Quarter Marketing Assessment Your marketing success is reflected in your sales. How was business this past quarter? 1Q Sales 2015: $                      1Q Sales Goal: $                                    1Q Sales 2016: $ Did […]

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Marketing Budget

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Marketing Budget Time! So far, you: Outlined your marketing goals and objectives Developed your strategies and tactics Looked back at this year’s marketing activities and evaluated the results And put your findings to work with an action plan. Now it’s time to set your marketing budget. Why do you need a marketing budget? Without a […]

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Back to Basics :: Marketing Goals, Objectives, Strategies and Tactics

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Don’t you wish that you had a magic formula for marketing your small business? So do I … I have not found it yet but what I found is a successful marketing formula that you can use in your small business.   Goals Goals provide direction. They are longer term and not necessarily measurable or […]

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The Power of a Thank You

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Last week, I placed an order for pick up at a restaurant known for their seafood soup and highly recommended by a friend.  When I walked in, I was graciously greeted and my order was ready for pick up as promised. As I was leaving, the waitress told me: “Thank You for coming, enjoy your […]

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Your Business, Your Story, Your Brand

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No matter how small it is, every business has a brand. The question is whether the brand is created intentionally or by accident. If you don’t define your brand, other people will.   Branding is more than your logo, tagline or slogan, your brand is your promise of specific benefits, quality and value to your […]

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Who are your competitors?

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Before starting a business or introducing a new product or service, it’s important to know who your competitors are. Small business owners often neglect to do so because they feel that they are too small to worry about it. It will take too much time, or their products or services are so unique that they […]

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