Using the 80-20 Rule in Marketing to Boost Revenue

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The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

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Six Essential Small Business Marketing Questions

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It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions.   Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]

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The One Page Marketing Plan

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Marketing drives sales so an important part of your business plan is the marketing plan. Unless you are using it to help you get a loan, a marketing plan does not need to be a big thick document. It can be a “one pager” where you write down your business goals, your marketing objectives, strategies […]

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End of Year Marketing Check List

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It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]

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Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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The A.B.P.’s of Marketing – Always Be Promoting

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You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business.   As a small business owner you are the Promoter-in-Chief for your company and have to always […]

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10 Ways to Generate Positive Word Of Mouth

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In the 1950’s Bill Bernbach, founder of DDB Worldwide, said:  “Word of mouth is the best medium of all.”  Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]

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5 Marketing Mistakes Small Businesses Make

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Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]

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5 Simple Rules of Marketing for Small Business Owners

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When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]

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Mid-Year Marketing Assessment

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(Post updated June 23, 2017) The mid-year point is the perfect time to evaluate, adjust your marketing strategy and formulate a game plan to make the remainder of the year a success. Mid-Year Marketing Assessment Look Back At Your Marketing for the Past Six Months Refer to your marketing calendar if you have one and: […]

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