How To Create Your Marketing Calendar

Post Image

The 2018 Marketing Calendar Is Here! Although very simple The Monthly Planning Marketing Calendar is one of the most powerful tools I use at My Marketor both in my business and with clients. It’s low-tech (putting pen to paper) but I found that it’s easier to plan the work and work the plan when you […]

Read More

Using the 80-20 Rule in Marketing to Boost Revenue

Post Image

The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

Read More

Six Essential Small Business Marketing Questions

Post Image

It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions.   Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]

Read More

The One Page Marketing Plan

Post Image

Marketing drives sales so an important part of your business plan is the marketing plan. Unless you are using it to help you get a loan, a marketing plan does not need to be a big thick document. It can be a “one pager” where you write down your business goals, your marketing objectives, strategies […]

Read More

End of Year Marketing Check List

Post Image

It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]

Read More

Do You Have A Unique Selling Proposition?

Post Image

Why do customers choose your business over your competitors’. And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

Read More

The A.B.P.’s of Marketing – Always Be Promoting

Post Image

You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business.   As a small business owner you are the Promoter-in-Chief for your company and have to always […]

Post Tagged with ,
Read More

10 Ways to Generate Positive Word Of Mouth

Post Image

In the 1950’s Bill Bernbach, founder of DDB Worldwide, said:  “Word of mouth is the best medium of all.”  Today, Word of Mouth is still the best medium for small businesses. The Word of Mouth Marketing Association (WOMMA) found that 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. […]

Post Tagged with ,
Read More

5 Marketing Mistakes Small Businesses Make

Post Image

Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]

Read More

5 Simple Rules of Marketing for Small Business Owners

Post Image

When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]

Read More