16 Social Media Tools For Small Businesses On A Budget

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The right social media tools can be your best friends. They help you get organized, save you time, money and a whole lot of frustration. Here are 16 social media tools that I recommend  to help you schedule, curate, research, design and measure. Most of those tools are free, some of them offer premium packages.   […]

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How To Create A Content Calendar

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Do you know what you are going to post on social media next week or what your next blog post is going to be about? If your answer is NO … you need a content calendar. What’s a content calendar? A content calendar is a document that helps you plan, organize and schedule your online […]

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What to Post on Your Facebook Business Page

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Facebook provides a great platform for small businesses interested in building a community of loyal customers. But, what to post on Facebook? In order be successful with Facebook and get more reactions, comments and shares you need to post consistently. What to post on your Facebook business page to keep your followers engaged and excited People like […]

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How to Optimize Images for Search Engines

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Optimize images for search … and get more traffic to your website. In our previous post: Finding Visual Content for Your Blog & Social Media Posts, we listed sites where you can find unique, Creative Common licensed images. In this post, we will show how to optimize your images for search.   Prepare your images […]

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Finding Visual Content for Your Blog & Social Media Posts

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Our brains love visual content. According to Trend Hunter, consumers are drawn to image-based social networks & sites. It’s easier for most people to process information based on what they see rather than what they read.  The rapid growth of photo sharing sites like Pinterest, Instagram and Slideshares proves the power and viral potential of […]

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12 Ways to Engage Customers Using Social Media

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In our previous post Your Social Media Checklist one of the recommended daily tasks is to engage with customers. One of my clients emailed me: “well, that’s just fine and dandy but how do you do that?” One important thing to remember is that social media is “social” and people value interpersonal communication online. Here […]

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Use Visual Content for a Successful Social Media Marketing Strategy

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Did you know? 83% percent of human learning is visual. It’s easier for most people to process information based on what they see rather than what they read. The rapid growth of photo sharing sites like Pinterest and Instagram proves the power and viral potential of images. This infographic below by NewsCred explains the trend […]

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Content Marketing for Small Businesses

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Why is content marketing so important for a small business? Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy. What […]

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How to Get Your Blog Post Shared 1,000 Times [infographic]

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A few months ago, I wrote a post about the benefits of blogging for your small business; but creating an awesome blog post is just half of the battle … how do you get more traffic and visitors to new blog posts? or how do you get your blog post shared? Here’s an infographic with tips and […]

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What is SEO?

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For many small business owners SEO is very mysterious and could stand for “Something Extremely Obscure”. Simply put SEO, short for Search Engine Optimization, is the practice of improving the visibility of a web site.  It helps increase the traffic the site receives from search engines such as Google, Bing, Yahoo and other search engines. […]

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