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Use Visual Content for a Successful Social Media Marketing Strategy

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Did you know? 83% percent of human learning is visual. It’s easier for most people to process information based on what they see rather than what they read. The rapid growth of photo sharing sites like Pinterest and Instagram proves the power and viral potential of images. This infographic below by NewsCred explains the trend […]

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Face to Face Meetings Still Matter

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Telephone calls, video conferences, virtual meetings, social media, e-mails are just some of the tools that small business owners depend on to communicate with their customers. But technology is not always the answer. I was reminded of this last week. I was working on a project with a client and after exchanging several emails and […]

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21 Ways to Unlock Your Creative Genius [Infographic]

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Do you sometimes feel stumped or stuck? This infographic from Entrepreneur magazine  designed by Lemonly  gives you tricks and strategies to unlock your creative genius. Here are 3 strategies from the list to get you started: Get moving. Get up, walk, dance, exercise to help boost creative thinking. Look outside your industry. Be curious about and […]

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Content Marketing for Small Businesses

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Why is content marketing so important for a small business? Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy. What […]

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End of Year Marketing Check List

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It’s time for your end of year marketing assessment. This simple checklist will help you plan for a successful new year. You can download our free Small Business Marketing Assessment form at the end of this post. No opt-in required. How much did you spend on marketing this year? Online marketing: social media, online advertising, website, […]

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Do You Have A Unique Selling Proposition?

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Why do customers choose your business over your competitors’? And, why do they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service? Because you have a Unique Selling Proposition (USP) that makes your business stand out from the crowd and gives your customers/clients […]

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Stressed Spelled Backwards

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  Running a small business can be exhilarating, overwhelming, challenging, exhausting and rewarding all at the same time. Oh, I forgot, it can be stressful too. We can be stressed when the phone is not ringing, stressed when it’s ringing off the hook, or stressed when an employee does not show up for work just […]

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The Ideal Length of Everything Online

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How long should your tweet be to get the most engagement? If you say 140 characters, read on. The ideal tweet is between 71 to 100 characters to allow room for retweeting and comments. How long should your blog posts be? 1,600 words! Find more tips on optimal lengths for tweets, blog posts, headlines, and more […]

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The A.B.P.’s of Marketing – Always Be Promoting

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You may have the most outstanding products or services on the market but if no one knows about it, you can’t sell it. So you should Always Be Promoting to increase and maintain visibility for your small business.   As a small business owner you are the Promoter-in-Chief for your company and have to always […]

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How Often Should You Post To Social Media?

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What should I post on social networks and how often should I post it? Those are questions that I hear a lot from small business owners, to answer them I found this useful infographic created by Constant Contact. Social media platforms are all different; each has their unique community and their own set of expectations. […]

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