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Finding Visual Content for Your Blog & Social Media Posts

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Our brains love visual content. According to Trend Hunter, consumers are drawn to image-based social networks & sites. It’s easier for most people to process information based on what they see rather than what they read.  The rapid growth of photo sharing sites like Pinterest, Instagram and Slideshares proves the power and viral potential of […]

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12 Ways to Engage Customers Using Social Media

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In our previous post Your Social Media Checklist one of the recommended daily tasks is to engage with customers. One of my clients emailed me: “well, that’s just fine and dandy but how do you do that?” One important thing to remember is that social media is “social” and people value interpersonal communication online. Here […]

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Your Social Media Checklist

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The social media checklist below was created by Sprout Social.  Although it’s geared towards social media managers, it’s a good starting point for small business owners who want to take their social media marketing to the next level.   Daily Social Media Checklist Respond to inbound social messages Social media is becoming a popular channel for […]

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Which Social Media Platforms Are Right For Your Small Business?

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Are you tired of wasting your time messing around on social media platforms that have no ROI? Have you been active on social media for a while and feel that you’re ready to add a new platform into the mix but are not sure if you should be tweeting, pinning or Instagramming? Or, are you […]

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Online Marketing Terms You Should Know

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Sometimes, it can be difficult to understand online marketing terms with all our SEOs, CTAs, ALTs and cookies (we don’t mean the ones you eat of course). Because, like any other industry Online Marketing has a language of its own.   So Here Is A List Of The Most Common Online Marketing Terms A/B Testing          […]

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Is Your Website Mobile Friendly?

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Mobile isn’t coming…It’s here!  Most businesses have seen an increase in website traffic coming from mobile users and starting April 21, 2015, Google changed its algorithm to reward mobile responsive websites by ranking them higher than non-responsive sites. We all know by now that ranking well in Google is critical to being found by new […]

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How to Get Your First 1,000 Facebook Fans [Infographic]

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So you decided to take the plunge and set up your Facebook business page to promote your business and engage with your customers; now the question is: how do you turn one fan into 1,000? Quick Sprout created this useful infographic below to show you how to accomplish this goal. Steps include: Make sure you […]

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What Is Online Marketing?

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Is Online Marketing Voodoo Marketing? Sure sounds like it, doesn’t it? With Online Marketing, it seems like all you need to do is to get various magic ingredients such as SEO, SEM, PPC, SM (just to name a few). Combine them with a sprinkle of emails and the right mix of content. Don’t forget the […]

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Before You Give Up On Social Media

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When talking to small business owners about their social media marketing, I find that they usually understand that this tactic provides opportunities to engage with both current and future customers, and consequently promote and grow their business. But, I also found that many are struggling to make social media work for them and when sales […]

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Why is my Facebook page suddenly losing Likes?

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Did you check your Facebook page and notice a decrease in your number of Likes? Yes? Ouch! So why did you suddenly become so unpopular? Let me reassure you, it’s not your fault (or your social media manager’s fault). Facebook is cleaning house. In early March 2015 Facebook announced that it wants to “make Page Likes […]

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