Spring Clean Your Social Media Marketing

Spring is the traditional time to purge old stuff that no longer serve us, freshen up and spruce up our homes. It’s also a good time to spring clean your social media, update and optimize your profiles. Here are a few tips to help you spring clean your social media marketing. Assess your social […]
Read MorePosted byCarmen
- Posted in Social Media
Mar, 25, 2016
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Content Ideas for April

From April Fool’s Day to Spring Cleaning, there are many content ideas for the month of April to help small businesses reach out and interact with their customers. Content Ideas for April 2017 April 1st – April Fool’s day The first of April is set aside for practical jokes, pranks and harmless hoaxes. It’s […]
Read MorePosted byCarmen
- Posted in Uncategorized
Mar, 18, 2016
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Is Twitter A Good Social Media Platform For Your Small Business?

Post updated 11/08/2017 Twitter seems to be the medium of choice for many to get their message out. But, is Twitter a good social media platform for your small business? Twitter is a micro-blogging platform which gives small businesses the opportunity to: Connect with their customers. Build trust. Keep an eye out on their competitors. Get feedback. […]
Read MorePosted byCarmen
- Posted in Social Media
Mar, 11, 2016
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What to Post on Your Facebook Business Page

Facebook provides a great platform for small businesses interested in building a community of loyal customers. But, what to post on Facebook? In order be successful with Facebook and get more reactions, comments and shares you need to post consistently. What to post on your Facebook business page to keep your followers engaged and excited People like […]
Posted byCarmen
- Posted in Content Marketing, Social Media
Mar, 04, 2016
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March Content Ideas For Your Blog And Social Media

What should I post on my blog or social media platforms? I am running out of ideas. That’s a question that I hear often. It happen to all of us … including me. The month of March has plenty of content ideas for your blog and social media. March Content Ideas for Your Blog and […]
Read MorePosted byCarmen
- Posted in Uncategorized
Feb, 18, 2016
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Six Essential Small Business Marketing Questions

It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions. Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]
Read MorePosted byCarmen
- Posted in Marketing 101, Small Business
Feb, 11, 2016
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Instagram For Business | Beginner’s Guide

Post updated August 08, 2017 Instagram (IG) is a popular photo-sharing app for smartphones. It’s about sharing moments, visually. Instagram statistics 400M+ active accounts 55% of young adults age 18-29 use the platform. Half of all Instagram users (49%) use the site daily. Women are particularly likely to be on Instagram, along with Hispanics and […]
Posted byCarmen
- Posted in Social Media
Feb, 04, 2016
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Get Off The Feast-Or-Famine Rollercoaster

I recently spoke to a small business owner who told me: There are times when I am so busy; it seems that I don’t need much marketing to generate sales. But then things quiet down and I don’t have any clients. Why does this always happen? You are on the feast-or-famine rollercoaster. What causes the feast-or-famine […]
Read MorePosted byCarmen
- Posted in Marketing Tips
Dec, 22, 2015
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The One Page Marketing Plan

Marketing drives sales so an important part of your business plan is the marketing plan. Unless you are using it to help you get a loan, a marketing plan does not need to be a big thick document. It can be a “one pager” where you write down your business goals, your marketing objectives, strategies […]
Read MorePosted byCarmen
- Posted in Marketing 101
Dec, 15, 2015
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How to Optimize Images for Search Engines

Optimize images for search … and get more traffic to your website. In our previous post: Finding Visual Content for Your Blog & Social Media Posts, we listed sites where you can find unique, Creative Common licensed images. In this post, we will show how to optimize your images for search. Prepare your images […]
Read MorePosted byCarmen
- Posted in Content Marketing, Online Marketing
Nov, 19, 2015
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