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Don’t Ignore Your Existing Customers

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Have you ever come across  an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]

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The 3 C’s Of Social Media Marketing

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You probably already know about the 4 P’s of marketing: Product, Price, Place, and Promotion; but do you know about the 3 C’s of social media marketing? Content, Consistency and Community are three important parts of your social media marketing.   The 3 C’s Of Social Media Marketing Content The first C is content; you […]

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Google Analytics – The Basics

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Why Use Google Analytics? The purpose of social media and other online marketing tactics is to drive your audience members to the online location that you own and can control – your website – in order to convert your online audience to email subscribers and eventually loyal customers. Your website is the foundation of all […]

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Using the 80-20 Rule in Marketing to Boost Revenue

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The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

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Content Marketing Ideas for August

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Need some content marketing ideas for August? Don’t worry; from Friendship Day to National Relaxation Day, we have you covered.   Content Marketing Ideas for August 2017 Friendship Day – August 6 Friendship Day is to nurture friendships. Hold a promotion for customers who bring in their friends on that day, offer them a discount […]

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Marketing To-Do List for July

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It’s that time of the year when business slows down for many of you. Take advantage of this slow time to revisit your marketing plan and make your business more productive and profitable for the rest of the year. Here is our marketing to-do list for July. Marketing To-Do List for July 1- Mid-year marketing […]

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How To Use Facebook For Business

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Facebook is the social media giant. According to its latest numbers, Facebook has 1.55 billion active users. Since 72% of adult internet users are on Facebook, its size alone is a positive for any business. Facebook provides a great platform for small businesses interested in building a community of loyal customers. How do you use […]

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Content Marketing Ideas for July

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For many companies business slows down in July but don’t use this as an excuse not to market. Get ideas and inspiration for your blog and social media posts with those content marketing ideas for July below. Content Tips: When using those ideas, remember to think first about how your content is going to help or entertain […]

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Are You A LinkedIn Slacker?

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What’s a LinkedIn Slacker? A LinkedIn Slacker is someone who has a presence, but is not active on the platform.  So, are you a LinkedIn slacker? I hate to admit it but I am a LinkedIn slacker! LinkedIn was the first social media platform that I joined. Like many of you, I signed up because […]

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How To Use Pinterest for Business

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Are you using Pinterest for business? Pinterest is a fun and creative social media platform with a huge fan base pinning everything from food to fashion to inspirational quotes. It’s where people come to be inspired; users can share and collect their favorite images and videos based on their interests, needs, and love on a […]

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