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How To Improve Engagement On Facebook

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As the largest social network on the planet, Facebook is a great platform for making a connection with customers. But when talking to new clients, I hear too often: “Facebook does not work for me.”  Looking at their page … it’s all about them. Having your customers “like” your page is half of the battle; […]

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The Power of a Thank You

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Last week, I placed an order for pick up at a restaurant known for their seafood soup and highly recommended by a friend.  When I walked in, I was graciously greeted and my order was ready for pick up as promised. As I was leaving, the waitress told me: “Thank You for coming, enjoy your […]

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Back to Basics :: Direct Mail

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Just a few years ago, businesses had only a handful of marketing tools available at their disposal; now they have dozens of them. Small business owners need to remain relevant and it’s important to adapt and embrace the change.  But, like many areas of business, marketing is not black and white. Traditional marketing still has a […]

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Define Your Target Market

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  When you ask the question: what’s your target market or who is your ideal customer? It’s not uncommon to hear: Everyone, because we “do not want to exclude anyone.” As small business owners, we don’t want to turn anyone away … We have bills to pay. But whether you are marketing online or offline […]

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Your Business, Your Story, Your Brand

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No matter how small it is, every business has a brand. The question is whether the brand is created intentionally or by accident. If you don’t define your brand, other people will.   Branding is more than your logo, tagline or slogan, your brand is your promise of specific benefits, quality and value to your […]

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Who are your competitors?

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Before starting a business or introducing a new product or service, it’s important to know who your competitors are. Small business owners often neglect to do so because they feel that they are too small to worry about it. It will take too much time, or their products or services are so unique that they […]

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Plan the work, work the plan

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Having a marketing plan in place makes day to day decisions easy and will help you avoid wasting your resources (time, people and money) on distractions. Your plan does not need to be complicated or extensive. Here how you can create a quick marketing plan. Set your objectives  For example, do you want to: Improve […]

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5 ways to improve your marketing in August

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We are more than halfway through the year; now is a good time to revisit your marketing plan to make your business more productive and profitable for the rest of the year. Here are 5 ways to improve your marketing in August. 1. Update Your Website Most businesses websites tend to be a bit dated. Take […]

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