How To Create Your Marketing Calendar

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The 2018 Marketing Calendar Is Here! Although very simple The Monthly Planning Marketing Calendar is one of the most powerful tools I use at My Marketor both in my business and with clients. It’s low-tech (putting pen to paper) but I found that it’s easier to plan the work and work the plan when you […]

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Five Steps To A Successful Email Marketing Strategy

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In our last post we showed you the benefits of email marketing for small businesses. This post is about building a successful email marketing strategy. Five Steps To A Simple Email Marketing Strategy 1| Determine Your Email Marketing Goal What do you want to achieve through email marketing? For most small businesses the ultimate goal […]

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Benefits Of Email Marketing For Small Businesses

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When I first started my business, even though I knew from previous experience that email marketing was efficient, I did not make it a priority. I did not collect email address right away nor did I set up a newsletter. It’s embarrassing to admit. I thought that with the rise of social media, email marketing […]

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Instagram Stories for Small Businesses

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Post Updated 12/13/17 Are You Using Instagram Stories for Your Small Business? Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours*. Pictures and videos can be enhanced with drawings or special filters. It gives you another way to engage with your followers! Stories are featured across the […]

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How to Increase Social Media Engagement

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Social media can help small businesses attract new customers and build stronger relationships with their customers. To be successful on social media is to have engaged followers. The more customers or potential customers interact with your business, the more likely you are to build trust and loyalty and grow your business. How do you generate […]

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Holiday Marketing Strategy

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The all-important holiday season is about to start for retailers and consumer service businesses. If you are a regular Marketor Newsletter subscriber, you started working on your holiday marketing strategy since July: Gathered the notes that you made last holiday season on what needed to be improved. Reviewed last year business. Set your goals for […]

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Don’t Ignore Your Existing Customers

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Have you ever come across  an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]

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The 3 C’s Of Social Media Marketing

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You probably already know about the 4 P’s of marketing: Product, Price, Place, and Promotion; but do you know about the 3 C’s of social media marketing? Content, Consistency and Community are three important parts of your social media marketing.   The 3 C’s Of Social Media Marketing Content The first C is content; you […]

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Google Analytics – The Basics

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Why Use Google Analytics? The purpose of social media and other online marketing tactics is to drive your audience members to the online location that you own and can control – your website – in order to convert your online audience to email subscribers and eventually loyal customers. Your website is the foundation of all […]

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Using the 80-20 Rule in Marketing to Boost Revenue

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The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

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