How To Improve Engagement On Facebook

As the largest social network on the planet, Facebook is a great platform for making a connection with customers. But when talking to new clients, I hear too often: “Facebook does not work for me.”  Looking at their page … it’s all about them.

Having your customers “like” your page is half of the battle; you also need to establish a relationship with them before moving into the sales pitch.

Only 1 in 6 fans will ever see your posts because Facebook shows your content in the newsfeed of fans who have engaged with your page; they have liked, commented, clicked or shared your posts.

Facebook provides a great forum for small businesses interested in building a community of loyal customers.  As with any form of marketing, it’s important to be consistent.

How To Improve Engagement On Facebook

 5 Tips to Improve Engagement on Your Facebook Page

1| Find out what interest your customers using the Facebook Graph Search

Suppose that you are a catering company whose customer base lives in Coral Gables, you can search for: “Favorite interests of people who entertain and live in Coral Gables, Florida”.

According to Facebook those target customers also like traveling, cooking, and movies among others. By posting content that this audience is interested in (for example: tips on travel, or  new recipes) they will share those posts with their friends and help you get more Facebook likes.  

2| Give them good content to share

Use the 80/20 rule:

  • 20% self-promotional – Post about your business including your blog posts, press releases, announcements about your upcoming events, speaking engagements, glimpses of what’s going on behind the scene.
  • 80% third party content – Post topics or information related to your business. For example: our catering company can also post ideas, tips and trends in entertaining.
  • Don’t overlook the power images and videos can have on Facebook. Videos are among the best types of posts for driving engagement, they generate more likes than text posts.

3| Ask questions such as:

  • What is your favorite ____________?
  • Or, do you think ____________ will win the championship this year? Yes or No?
  • Make your questions short and easy to answer.

4| Hold contests from time to time

Just be careful how you go about it, check  Facebook promotion guidelines.

5| Reward your loyal supporters

Reward your loyal supporters with special offers, discounts or deals exclusive to Facebook fans. Even better, ask your fans to upload a photo of themselves with your product and the winner can appear on your profile picture.

Related Post: How To Use Facebook For Business


Facebook provides a great forum for small businesses interested in building a community of loyal customers.  As with any form of marketing, it’s important to be consistent.

Many potential customers will check your Facebook page before calling or going to your place of business. Finding a Facebook business page where the last post was from a month ago does not leave a good impression, post at least once a day depending on your business.

Focus your Facebook strategy on giving your fans a reason to like, comment and share your posts and your online (and offline) business relationships will grow.

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